CRM

“Oh wow — so this really does work.” It’s a reaction Shreeya Rashinkar hears often these days. As global head of presales at Tech Mahindra and a veteran Trailblazer, she’s been leading digital transformation projects for more than 18 years, partnering with Salesforce customers to turn legacy processes into new, smarter ways of working. Today,

Many companies consider the period from October to December as their peak season for email campaigns, where they will try to reach as many customers as possible to drive revenue. Every business is different, though. Your peak season may be tied to a semi-annual sale, Mother’s Day, or even International Polar Bear Day (Feb. 27,

In the world of AI, we love buzzwords. You’ve probably heard of “prompt engineering” and “Retrieval Augmented Generation (RAG).” But as we build more sophisticated AI agents, a new, more important concept is taking center stage: context engineering. If you’re working with Agentforce, mastering context engineering is the key to building agents that are truly

The future belongs to those who can seamlessly blend human insight with artificial intelligence to solve real-world problems. That’s why we’ve built the Agentblazer Status Series on Trailhead, Salesforce’s free learning platform, to help every Trailblazer learn in-demand AI skills and gain the confidence to lead in the age of trusted AI. And now, we’ve

Here’s a stat that might blow your mind: 90% of the world’s data was created in just the last two years. With this much data moving through your organization, you’ll need to empower everyone, not just the data experts. Artificial intelligence (AI) will help help teams fish business insights from oceans of information, but to

[Image credit: Malhar Gupta / Salesforce] Malhar Gupta, Vice President of Product Design for Industries UX at Salesforce, doesn’t just lead design—he reimagines how technology can serve people. With a background that bridges engineering and user experience, Malhar brings a unique perspective to the evolving landscape of AI and enterprise software. Empathy at the Core

At Salesforce, every deal tells a story. For Nitin Vinzuda, Senior Account Executive, two in particular have defined his journey: his very first win and his most recent deal. One sparked his learning curve; the other is a testament to just how far he has come. The first win: Excitement, energy, and a reality check

One of our most important responsibilities as admins is making sure users can access the tools they need, while also protecting the security of the org. Starting in early September 2025, Salesforce is making a change that shifts how connected apps work, and it’s worth preparing for now. What’s changing in September 2025 The change