CRM

Measuring Unpredictable AI: What Business Leaders Need to Know

Recently my daughter asked a seemingly simple question over dinner: “Dad, which is bigger—Australia or Europe?” As any parent today knows, these moments present a choice—attempt an answer from memory or consult the go-to digital authority. As a family, we decided to put ChatGPT, to the test. The response was illuminating in an unexpected way: […]

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How AI Agents Help Providers Boost Operational Efficiency and Improve Patient Care

Providers are increasingly facing challenges when it comes to delivering high quality patient care. An aging population and workforce shortages are straining administrative resources and contributing to provider burnout. A staggering 87% of healthcare workers admit they work late each week just to complete their administrative duties. But what if our healthcare workforces had unlimited

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Locks, Alarms, and Cameras: A 3-Step Framework for a Stronger Data Loss Prevention Strategy

At Salesforce, trust is our number one value, and protecting your data is our top priority. The digital landscape, however, is constantly changing. Building a strong data loss prevention (DLP) strategy starts with understanding shared responsibility. There are security measures Salesforce provides for you, and actions you need take yourself based on your business needs.

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Here’s What a Broken Conversation with AI Tells You and How Design is the Fix

When misunderstandings happen in conversations, what do you do? Humans will fix them naturally and quickly, usually within a few turns. But if it takes more than six turns to repair a misunderstanding, the conversation may start to fall apart or stop altogether. But what happens with human-to-AI interactions? Similarly, it matters that when communications

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Powering Personalized Energy Journeys at Scale

ENGIE Italia, a part of the global ENGIE group and leader in sustainable energy, serves over 1 million households across Italy.  As an industry innovator dedicated to meeting customer expectations, ENGIE is transforming its customer engagement model using AI and real-time data.   Meeting evolving customer expectations With customer expectations rapidly shifting, especially during critical moments

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Startups: Create a Hyper-Personalized Customer Experience

Want to give your customers a hyper-personalized experience but you’re not sure if you can afford it? Hyper-personalization isn’t just a buzz word anymore — it’s something most businesses are doing to stay ahead today. Learn how to provide hyper-personalized customer experiences in a cost-effective way with this overview. For startups and small or medium-sized

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Smarter Student + Donor Engagement with Salesforce Maps

Smarter Student + Donor Engagement with Salesforce Maps See Salesforce Maps in Action! Join us for an interactive session on how Salesforce Maps can transform the way your Major Gift Officers plan and prioritize donor meetings. Learn how this powerful tool supports Advancement and Recruiting & Admissions by enabling data-driven travel planning, route optimization, and

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What is Experience Architecture and Why You Can’t AI Without It

A common misconception about designing for AI is that user interfaces are mostly going away. In reality, they’re evolving – moving from static screens into more dynamic, conversational, and adaptive experiences. The rules of engagement are changing how people and AI connect, communicate, and collaborate. UX designers have an opportunity to shape these rules, to

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Inside ApexGuru: Agentic Code Fixing

In our previous blog post, The ApexGuru AI Engine Explained, we showed how ApexGuru identifies performance antipatterns, and goes further by prioritizing the ones that matter most and delivering prescriptive, contextual fix recommendations. That post highlighted how ApexGuru combines runtime telemetry with specialized models to help developers not only see problems, but also act on

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