CRM

Turning the Tables: How to Use AI to Get Ahead of Security Threats

As Artificial Intelligence (AI) becomes more integral to our everyday lives, attackers are looking for ways to exploit AI models directly. Cybercriminals are already using AI to create more effective and scalable attacks, from personalized phishing emails to generating new malware. Traditional, signature-based security tools struggle to keep up with this rapid pace of innovation. […]

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5 Ways Salesforce Employees Are Using AI To Innovate and Redefine Work

Imagine every meeting feeling like a taxing, high-stakes juggling act. For Amy Wood, manager of accessible events and real estate/travel at Salesforce, this was her reality. As a deaf individual who relies on captions, Wood struggled to keep up with the fast-paced conversations in meetings. She divided her attention between reading captions, jotting down notes,

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Build and Manage Agents with Agentforce Python SDK

The Agentforce Python SDK provides a programmatic interface to Salesforce’s agent infrastructure, allowing developers to define and interact with agents using Python code. It also includes tools for generating and managing prompt templates with Salesforce field mappings. This SDK empowers developers to leverage prompt templates, automate Apex class generation, build integrations with MCP servers, and

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Why Brand and Experience Design Matter in AI Interactions for Employees and Customers—Not Just Technology

The Brand and Experience Reality Check Picture this scenario: Two Fortune 500 companies deploy identical AI technology with the same underlying capabilities. Company A’s AI responds with “I’d be delighted to assist you with that inquiry.” Company B’s AI says “Got it! Let me grab that info for you.” Same AI technology, same accuracy—but customers

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How Financial Services Companies Can Build Trust With Effective Data Privacy Management

In financial services, trust isn’t just a buzzword — it’s the foundation upon which client relationships are built. But maintaining that trust in an increasingly digital landscape comes with its own set of hurdles, particularly when it comes to safeguarding sensitive data. Financial institutions face some of the most stringent data protection requirements globally, making

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The Art of Engagement: Driving Culture in the AI Era at Salesforce

If you haven’t already heard, Salesforce is leading the way with innovative technology like Agentforce, our suite of customizable AI agents and tools that connects data and action capabilities. In fact, Agentforce on Help has handled over 1 million support requests since launching in October 2024! As our technology continues to evolve to help us

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