CRM

There’s a lot of talk about how AI agents will transform order support, making the customer journey more enjoyable and reducing call center costs for businesses. But for many operations and customer service leaders, it still feels abstract. While it’s clear that AI can answer common questions and even help with straightforward customer requests, some […]

A generative agent that skips questions, goes off-topic, and can’t find its way back creates a bad user experience, incomplete data, and a pipeline that’s difficult to rely on. When we built a sales qualification agent using Agentforce, we ran into this challenge. Our first version, built on Agentforce Builder, performed well in structured testing.

What makes a Salesforce MVP? Salesforce MVPs are among the most influential leaders in the Trailblazer Community. Through their expertise, leadership, and generosity, they help customers succeed, strengthen the Salesforce ecosystem, provide valuable product feedback, and inspire Trailblazers around the world to learn, connect, and grow. Each year, the Trailblazer Community recognizes individuals who go

Try out Data 360 Data is the quiet co-founder every startup has but rarely talks about. It sits in the background — inside your business management tools, your analytics, your customer emails — patiently waiting to be heard. When you listen to it early, it becomes your competitive edge. When you ignore it, it becomes

Try Slack for Small Business Slack is where business gets done, and where people come to be part of a community. That resonates with most growing businesses: it’s a place to be yourself, make meaningful connections, and grow your bottom line at the same time. So, which Slack communities are you part of? Joining specialized

In our previous chapters, we explored how Appointment Booking acts as the strategic “fuel” for your field service engine. But once that fuel is in the tank, how does it translate into movement? How does a single job travel from a mere request to a perfectly timed arrival on a technician’s mobile app? To deliver

In application security, context is everything. We frequently encounter high severity vulnerability reports, screaming “Critical CSRF” or “Session Hijacking,” but upon closer inspection, they reveal a misunderstanding of how APIs actually work. One of the most common misconceptions involves Origin Validation. Using origin validation to authenticate the API traffic is like securing a building with

You’ve sat through a proof of concept before. You know how they usually go. A fancy deck. Canned data that has no resemblance to your actual work. A 12-week cycle that quietly disappears into someone’s desktop folder. The POC for Agentforce Operations (AFO, formerly Regrello) works differently. First, our process experts work with you to

Over two days at Connections 2026, our team sat down with 15 marketers from brands including Frontier Communications, IHG, GoodLeap, NAACP, Ben Bridge Jewelers and more. The leaders we spoke with all had different budgets, different team sizes and different customer bases. But the challenges and opportunities that surfaced were remarkably consistent. I went into