CRM

Dreamforce returns to San Francisco September 15-17, and Trust and Security will once again be front and center. Join us at Moscone Center (or stream the event on Salesforce+), to find over 30 sessions, hands-on training, and expert-led demos designed to help you protect your organization in the agentic era. Whether you’re a Salesforce admin […]

Salesforce Flow is a powerful automation tool that helps you automate and streamline workflows, but with nearly 100 flow types, knowing where to start can feel like a project in itself. However, as a marketer, you really only need to get comfortable with a handful of them. Below, I’ll walk through four flow types you’ll

Agentforce Marketing is changing what a marketing team can accomplish in a day. Agents build audiences from a plain-language brief, generate and adapt content, execute campaigns, and surface decisions from data that used to live across three systems and two dashboards. At Dreamforce 2026,I am joining Pato Sapir and Jacob Hayesfor our roundtable, Agentforce Marketing:

Try Salesforce Suites You just landed three new clients in the same week. Congratulations — and now, the question is nagging in the back of your mind: Do you hire someone, or do you bring in a freelancer?  For a lot of founders, that choice is one of the biggest calls you’ll make for your

Nonprofit interest in AI is sky-high, but real-world deployment for core mission work is still surprisingly low. In fact, only 7.4% of nonprofits have successfully deployed AI to tackle primary operational or mission goals. And a joint report by Project Evident & Stanford HAI found that over half of nonprofit and foundation executives say their

Most Data 360 cost overruns I have seen came from processes nobody was watching: an identity resolution ruleset re-evaluating profiles all day, a handful of unmonitored Calculated Insights refreshing every hour, or a build team iterating on full production volume because nobody told them not to. Data 360 is a consumption-based platform, so each of

Trust is Salesforce’s number one value. It is the foundation on which every customer relationship is built, and the lens through which our security team evaluates every decision we make. That mission hasn’t changed. But the environment in which we defend it has changed dramatically, and faster than most security organizations ever anticipated. Our customers’

If you build on Salesforce as an ISV partner, you’ve poured years into the IP you ship: the Apex, Flows, and experiences your customers rely on every day. Agent harnesses like Claude, ChatGPT, and Slack are changing how people reach that value, and that’s a genuine opportunity for you to lead. This post is for

In consumer shopping, each cart belongs to one person. But when it comes to B2B, purchasing is almost always a team sport. Traditional ecommerce platforms force business buying groups into a single-user box. Ordering becomes a logistical headache; just to coordinate one purchase, colleagues must often share account credentials, pass around static spreadsheets, or send