CRM

Companies have spent the last few years perfecting digital channels. Chat, email, SMS‌ — ‌all connected, all feeding a unified customer view. But there’s one channel that’s been left behind: voice. Salesforce is answering the call with a series of new solutions.  It’s ironic, really. Voice remains the most-offered customer touchpoint‌ — ‌with 90% of […]

Paid search campaigns are a digital advertising strategy where companies pay to appear in search engine results to drive targeted traffic to their website. Search growth is a numbers game: you need continuous keyword identification and testing to improve performance. While optimizing paid search is a top priority for many marketing teams — after all,

Key Takeaways Manual compliance is complex and unsustainable, particularly with regulations evolving so frequently. Agentforce in Privacy Center automates data privacy management, reducing manual work and administrative tasks for compliance teams. The new AI agent proactively detects risks, prioritizes issues, and accelerates remediation for privacy regulations like GDPR. This summary was created with AI and

Key Takeaways Manual security methods are insufficient when it comes to addressing evolving threats. Agentforce in Security Center automates complex security tasks, freeing employees to focus on strategic defense. The AI agent accelerates investigations, guides remediation, and proactively detects threats through natural language queries. This summary was created with AI and reviewed by an editor.

We’re excited to announce the General Availability of Lightning Out 2.0 – the next evolution of extending Salesforce experiences beyond the Platform. It’s now easier, faster, and more secure to bring your Lightning Web Components (LWCs) into any external, non-Salesforce app. From customer portals to partner sites to enterprise tools, Lightning Out 2.0 delivers Salesforce

Key Takeaways Salesforce was recognized as a top contender for Best Small and Midmarket CRM Suite in the CRM Industry Leaders Awards. Specifically, Starter Suite offers a streamlined version of enterprise-grade CRM capabilities to small and medium businesses (SMBs), making it easy for them to get started and scale as needed.  Salesforce’s AI capabilities, including

AI agents are quickly becoming the backbone of enterprise productivity. They promise faster resolution times, better efficiency, and happier customers. But for those designing agents, we face a critical challenge: a technically “working” agent, with excellent system accuracy scores, can still be perceived by the user as not providing value, or even not worth using.

Salesforce Metadata API is a tool for developers and administrators to programmatically manage an org’s configurational metadata through the API services of deploy and retrieve.  The API can be used for a variety of use cases, such as moving metadata between orgs during the development cycle, deploying large metadata configuration changes from development, or even

Founders today are navigating an entirely new growth landscape. Artificial intelligence (AI) isn’t just another tool in the tech stack; it’s reshaping how startups go to market, how small teams operate, and how customer relationships are built. Digital labor — AI agents working alongside human teams — can now handle routine tasks, orchestrate workflows, and

Key Takeaways Salesforce is the world’s #1 AI CRM, where humans and AI agents work together on one platform to reach new levels of customer success.   With Salesforce, companies can use AI, data, and apps to build better relationships with customers, which opens up new opportunities and growth. Agentforce allows AI agents to work across