CRM

Key Takeaways Competency questions (CQs) help you teach AI what your business needs, so the ontology is built around actual use cases – not assumptions. CQs work across the entire build process, evolving from guiding questions into formal, executable tests. The goal is closing the gap between a model that technically works and one that […]

Digital (X.509) certificates are a fundamental component of properly secured, trusted infrastructure. An industry-wide shift to shorter certificate lifetimes increases their importance within your Salesforce environment. The 365-day vacation of managing digital (X.509) certificates is over. The industry-wide security shift to shorter certificate lifetimes demands closer attention, preferably automation, to avoid disruption from expired certificates.

When MrBeast announced a $1 million puzzle during last month’s football game, more than 275,000 people registered to play. Behind that puzzle was something unprecedented: Salesforce building on Salesforce, pressure-testing our platform at scale, and proving that our architecture can rapidly deliver reliable AI applications. This collaboration was a clear proof point that our prompt

Salesforce Administrators have always been at the center of how organizations run their most critical systems. But as AI, automation, and agents reshape the way work gets done, the admin role is evolving faster than ever. “The Next Gen Admin: Conversations Shaping the Role in the AI Era” is a new series exploring how Salesforce

Salesforce Administrators have always been at the center of how organizations run their most critical systems. But as AI, automation, and agents reshape the way work gets done, the admin role is evolving faster than ever. “The Next Gen Admin: Conversations Shaping the Role in the AI Era” is a new series exploring how Salesforce

Key Takeaways A sales customer relationship management (CRM) tool is specifically designed to manage leads, build the sales pipeline, and boost conversion rates.  When choosing a CRM for small business sales, prioritize solutions that match your selling style and budget, along with customization and automation. Salesforce offers a free CRM along with a low-cost sales

In just 27 days, the team at Beast Industries, working in collaboration with Salesforce, conceived, built, and launched a $1-million interactive contest tied to a live activation during the biggest game in football. Millions of Super Bowl viewers were invited, in real time, to solve a puzzle for a chance to win a seven-figure prize.

Key Takeaways AI features are built into Free, Starter, and Pro Suites that instantly summarize records and draft personalized email copy.  Small and growing businesses can activate the Employee Agent, your team’s AI assistant, in Starter and Pro Suites with no setup or extra costs. Agentforce connects sales, service, and marketing workflows to customer data,

At Salesforce, we believe that diversity of thought isn’t just a “nice-to-have” — it’s our greatest competitive advantage. In an era of agentic AI, neurodiversity brings unique perspectives, problem-solving abilities, and innovation to our teams. But to unlock this potential in our neurodivergent employees, we need to create systems flexible enough to support every kind