CRM

In the complex landscape of B2B marketing, success hinges on a deep understanding of your customer’s organizational structure. Organizations rarely operate as single entities; instead, they exist as intricate corporate families—a network of parent accounts, subsidiaries, divisions, and regional offices. To truly align your marketing strategy with this reality, you need an audience-building tool that […]

Artificial intelligence (AI) is changing how we work — and how attackers work, too.The same tools that make our Salesforce teams smarter and faster can also create new risks if we’re not paying attention. As administrators, you’re on the front line of that shift, responsible for configuring, managing, and safeguarding the data that fuels your

At Salesforce, we believe everyone deserves a chance to succeed. That’s why we created the UKI Future Pathways Apprenticeship programme in 2018 – a launchpad for talented individuals from all walks of life to break into the world of tech. More than just a job: A launchpad for success Future Pathways Apprenticeships target “untapped talent”

For Quality Assurance (QA) leaders, performance testing is more than just validating functionality.  Whether you’re preparing for a large-scale product launch, or seasonal traffic surges — there’s a lot at stake. Downtime could mean performance slowdowns, system outages, lost revenue, and unhappy customers. . That’s why, we’ve put together the ultimate scale testing guide. Here’s

To help your business thrive, prioritize your team’s wellness front and center. Leading with care and intention is more than good management. Many people feel stressed or overworked, impacting their productivity and happiness. Team wellness is especially important for small and medium-sized business (SMB) owners now more than ever. With limited time and resources, supporting

It’s no coincidence that Future Pathway alumni are leading Salesforce Equality groups, shaping the future of AI in the workforce, and coding Salesforce’s newest features. Future Pathway interns join Salesforce with a mission to challenge themselves, grow their careers, and make an impact. The interns’ diverse professional experience sets them apart from interns from other

Higher conversions. Lower operational costs. More efficiency. These goals have always been paramount for commerce teams. But now that we’ve entered a new era of AI-fueled shopping, businesses need to fundamentally rethink how they achieve these goals. New agentic commerce tools will be necessary to enable product discovery on emerging channels, personalize at scale, and

People talk about “career growth” like it’s some upgrade you just download at your leisure. Here’s the truth: if your career isn’t version-controlled, it’s basically legacy code. It’s time to fix that. Forward Deployed Engineers don’t leave growth to chance, they build it like everything else: with clear systems, smart tests, and a solid deployment

In today’s data-driven landscape, seamless and secure platform integration is crucial for business success. Thanks to our partnership with Databricks, we’re happy to announce that companies can now connect their Databricks SQL to Salesforce Data 360 without having to rely on providing a username-password/client-ID (long-lived static credentials) to establish the connection.  Customers can now leverage