CRM

Last week a national insurer sent Dinasha an email that missed on three basics. First, it addressed her by her maiden name, a name she legally changed 20 years ago. Second, it promoted a motorcycle policy, even though she’s never held a C-class license or ridden a motorcycle. And finally, it showed no awareness that […]

Key Takeaways 100 million sales leads have gone unanswered at Salesforce over the past 25 years; there weren’t enough reps to respond. Agentforce now enhances our sales teams, autonomously following up on every lead. As a result, tens of thousands of leads have been re-engaged, and dozens of deals have closed. This summary was created

Secure API integrations are fundamental in today’s enterprise environment. They maintain data integrity and meet compliance requirements. Hyperforce, Salesforce’s next-generation infrastructure, runs on public cloud platforms. Cloud infrastructure is ephemeral by nature, so IP addresses change regularly. IP allowlisting can be burdensome for customers, making mTLS a robust alternative authentication mechanism. In this blog post,

Most of us imagine artificial intelligence (AI) as this flashy thing — robots answering phones or digital assistants that sound like your favorite sci-fi movie. But in reality? AI is a lot less dramatic and a lot more helpful. It’s the quiet digital worker who remembers every customer detail and works 24/7 without complaining. Not

AI agents are remaking how businesses operate, and trust, transparency, and ethics remain more important than ever.  Salesforce has achieved ISO 42001 accreditation for Agentforce, Einstein and Slack AI. Attaining ISO 42001, the world’s first international AI-management standard, demonstrates that Salesforce’s AI practices meet rigorous global benchmarks. This reaffirms Salesforce’s commitment to managing AI responsibly,

As Salesforce Architects, we’ve all encountered the challenge of ensuring that our solutions are not just functional, but also fundamentally robust. Most of us have been in crisis meetings about slow running processes, strange Apex errors in production, or data that may have been accessed without permission. The key to a great implementation is not