CRM

Who are Partnerblazers?

The strength of the Salesforce partner ecosystem lies in our Partnerblazers – an innovative, supportive, and active community of partners driven by a shared commitment to customer success. As part of the Trailblazer community, this powerful collective brings together consultants, tech partners, and strategic tech partners, all dedicated to making a real impact. Whether you’re […]

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Reading the Room – Can AI Agents Really Master Empathy?

Key Takeaways Traditional personalization is pattern-matching, not true understanding or recognition of customer behavior. Emotive AI can detect frustration, urgency, or satisfaction in customer interactions, and respond accordingly. Development of emotive AI must include linguists, conversation designers, and social scientists as well as developers. This summary was created with AI and reviewed by an editor.

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How Vince bridges the gap between online discovery and in-store purchasing

Quiet sophistication. Understated luxury. Vince is a fashion retailer known for its premium quality and effortless style. The brand’s ecommerce site and its brick and mortar shops exude intentional, curated elegance. But Vince needed a way to bridge the two experiences with the same ease and sophistication. That’s why Vince implemented Shop the Store, a

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Salesforce Security Made Simple with Invisibles, Configurables and Enhanceables

Today on the Salesforce Admins Podcast, we talk to Laura Pelkey, Director of Customer Security Communications & Engagement, and Kylie McKlveen, Director of Product Marketing at Salesforce. Join us as we chat about a simple framework for thinking about security in Salesforce and what you can do to protect your org. You should subscribe for

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Designing the Next Chapter of the Salesforce Architecture Program

The Salesforce Architecture Program is back. And I couldn’t be more excited to share that I’ll be leading the Salesforce Architecture Evangelism team as part of its return. Over the past few years, I’ve had the privilege of working on some of the most forward-looking innovations at Salesforce alongside an incredible team. It’s work I’ve

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