CRM

Key Takeaways Kris Billmaier, the EVP and GM for Sales at Salesforce, shares a look at AI and agentic tools assisting, not replacing, sales teams. AI acts as a great equalizer for SMB sales teams, allowing them to “do more with less.” Modern CRMs are giving small teams the efficiency and predictive power to compete […]

Amazon, a global leader in innovation, sought to maximize the return on their investment in Salesforce. Their challenge? A growing team of Salesforce Admins and Developers, many of whom were new to the platform. The solution came in the form of Trailhead, Salesforce’s free, online, and gamified learning platform. Brittany Argall, Head of Business Strategy

 As the year progresses, Salesforce’s Workforce Development (WFD) initiatives are gaining remarkable traction across the globe—unlocking opportunities for people from every walk of life to reimagine their careers. What begins as a single decision to learn something new often grows into a journey of gaining confidence, capability, and purpose. Today, individuals at every stage—students stepping

The quality of your AI solution is determined by a single, foundational currency: data. Data is the fuel and the structure for your entire application, and its strength dictates the quality, trust, and accountability of the final AI product. It is a fundamental truth that trusted data is the new AI currency. The problem? This

Welcome to “How I Solved It.” In this series, we do a deep dive into a specific business problem and share how one Awesome Admin chose to solve it. This episode has a twist—the admin is me! Are you tired of manually reading customer emails or messages and copying that data into Salesforce? In this

Picking a collaboration tool for your startup can shape how your team works. Get it right, and business hums along smoothly. Get it wrong, and suddenly small tasks feel like mountains.  If you’re looking for an alternative to Microsoft Teams, or other collaboration tools, you may have reached the top of task mountain. For a

If 2024 was the year of chatting with AI, 2026 is the year of hiring it. For banks, insurers, and wealth managers, the macroeconomic dashboard for 2026 is flashing a complex set of signals. We aren’t just looking at a technological upgrade; we are staring down a convergence of geopolitical instability, a lingering affordability crisis,

Every day, your customers go on a journey — one that shapes how they find, engage with, and buy from your business. This process, known as journey mapping for small business, helps you understand each step customers take — whether they “heart” a campaign on Instagram or click a referral link from a friend.  What

Today’s customers expect more than a personalized homepage or offer: they want an intelligent companion. When they open an app or start a chat, they want the brand to understand why they’re here and to help them instantly. At Salesforce, we are hyper-focused on real-time personalization: capturing behavioral signals as they happen. But as customer