CRM

Salesforce AI Research announces framework to optimize agent capability and consistency through synthetic data, realistic testing, and reinforcement learning. Even as AI models grow more sophisticated, a curious challenge persists: systems that solve PhD-level mathematics struggle with surprisingly simple tasks. Ask a leading language model the famous riddle “Where does Christmas come before Thanksgiving?” and […]

Earlier this year, while shopping for fishing equipment for my annual trout fishing excursion, I was struck by an egregiously missed marketing opportunity from my favorite brand of fishing gear. There was no “Welcome back, Dustin.” No incentive to pick up that new reel. No personal acknowledgement.  While I don’t want organizations to know everything

At Salesforce, we help empower our customers to build amazing things. Our incredible community of admins and developers is a testament to this, constantly innovating and creating powerful solutions for their businesses. We’re inspired by your innovation, and we’re committed to making it easier and faster for you to bring your ideas to life on

Getting steady customers to your online store can be hard. One day, the sales are rolling in and next, it’s like your shop has vanished from the internet. You share on social media, run ads, and send marketing emails, but the traffic just doesn’t stay consistent.  If you’re looking for something more reliable for your

AI Synopsis Loading Gathering AI Synopsis… Imagine a workplace where companies move with greater efficiency and speed by pairing humans with AI-powered agents. Where this partnership happens in the platforms that employees work in, like customer relationship management (CRM) or collaboration software. Where leaders rethink processes from the ground up, so that workforces can stretch

Dreamforce 2025 is officially here, and Team Trailhead has been hard at work creating new learning adventures to help you skill up for the future. Whether you’re looking for a fun seasonal challenge or a strategic head start on the latest in agentic AI, we’ve got something for you. Let’s dive in! Celebrate spooky season

Salesforce, Google Android, and Zebra Technologies Corporation are excited to announce a joint solution designed to improve operations, empower store associates, and elevate customer engagement for retailers. Retail Cloud POS will be available on Android in December 2025, helping retailers gain more hardware flexibility with the ability to run point-of-sale on Zebra devices.  Retail Cloud