CRM

In the sales world, it can be tempting to think of the famous scene from “Glengarry Glen Ross,” when “Blake from downtown” dresses down a room of salespeople, admonishing them to “always be closing.” While closing deals is important, there’s something else many salespeople overlook: customer engagement. It’s a critical element of attracting and keeping

You may recognize our CEO, our friendly characters, or our cloud logo, but you’re probably here because you want to know, what does Salesforce do? In short: We offer technology and services to help you build strong, lasting customer relationships. Table of contents What does Salesforce do?How does Salesforce work?What is the ROI of Salesforce?Salesforce

Designing today’s artificial intelligence (AI) interfaces requires a deep knowledge of human-computer interaction. People working at this intersection are curious to understand both sides of the equation. Computers need prompts, grounding, and clean data. There are also universal truths about what it means to be human that we have to consider in how we build

Get ready for Dreamforce 2024! Salesforce’s flagship event is set to kick off on Tuesday, September 17th in San Francisco, bringing together the global Salesforce community for an unforgettable experience of learning, connection, and the announcement of new products! For Dreamforce first-timers, prepare to be amazed. The energy and takeaways you’ll gain from this Salesforce

In today’s AI-driven era, a skilled workforce equipped with data fluency is essential for business success. Yet, a growing data and analytical skills shortage creates a significant roadblock for companies striving to achieve full potential from data and AI. Deloitte’s global Insight-Driven Organization (IDO) survey reveals a critical lack of talent in crucial areas like AI,

Are B2B marketers overwhelmed by all the data at their disposal? The short answer is yes. Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer –

We’re setting out to make this our most sustainable Dreamforce ever. Whether you’ll be attending virtually or onsite in San Francisco, here’s how sustainability is coming to life at Dreamforce — and how you can get involved. This blog includes: Sustainability sessions at Dreamforce Onsite sustainability at Dreamforce Behind-the-scenes sustainability at Dreamforce Take sustainability beyond