CRM

The hidden risk in access management The risks of overprivileged access continue to pose a significant threat to organizations, with the 2025 Verizon Data Breach Investigations Report (VBIR) showing that approximately 60% of breaches involve the human element, including privilege misuse. Similarly, OWASP (Open Web Application Security Project) has consistently ranked Broken Access Control as […]

Imagine walking into a store with no signs and the products have no labels. The cashier is missing, and the checkout line doesn’t move. Sounds frustrating, right? Now imagine someone falling in love with your brand online, but then visiting your website and it’s missing information? Both have an impact on the customer experience.   It

Imagine the not-too-distant future where AI agents routinely negotiate on our behalf—personal assistants handling returns with retailers, procurement agents negotiating with suppliers, healthcare advocates coordinating with billing departments. Whether it’s a consumer’s personal agent or a merchant’s procurement agent, these negotiations create a new paradigm: agent-to-agent (A2A) interaction across organizational boundaries. At Salesforce AI Research,

Technology choices are often a big decision for startups and small and medium businesses (SMBs). Every tech choice shapes how fast you can grow. The classic debate? Automation vs custom code — to buy or to build, that is the question. You might be thinking about building your own custom app, but that often brings

Out of the box, Agentforce provides Salesforce Admins with a plethora of AI models to work with from leading vendors like Anthropic, OpenAI, and Google. When using tools like Prompt Builder, admins can select these models specifically to see if different models achieve different results.   While they typically produce fairly similar results, newer or larger

Key Takeaways AI is accessible to small businesses, with 53% of SMBs and startups already using AI, closing the gap with larger enterprise. It improves productivity and customer experience by automating tasks and helps create seamless customer journeys. AI is a job-creator: 59% of SMBs have created new jobs due to AI adoption, with 58%

Your best sales reps are closers, not copywriters. Why make them spend time writing emails when they could be building relationships? A well-crafted email sales cadence gives your whole team a repeatable way to nurture prospects and close more deals. We’ll show you how to get started. What is an email sales cadence? An email

For Joey Monroe, Senior Salesforce Consultant with over five years of experience with the Salesforce ecosystem, approaches the challenge of AI that is constantly evolving by being an active practitioner and developing his expertise by “jumping into Agentforce with both feet.”  Now an internal Subject Matter Expert (SME) at BlueGator, Joey sees AI agents not