CRM

When Salesforce launched the SOAP API in 2000, it made a bet that proved prescient: expose the platform, and developers will build on it in ways no single company could match alone. At the time, most internet businesses treated APIs primarily as internal infrastructure. Salesforce treated its API as a business model, turning a CRM

Today, people want to engage with businesses on the exact same channels they use to talk to their friends and family – and they want their experiences fast, personal, and connected. We’re thrilled to announce a major step forward in making that a reality by adding WhatsApp Voice to Agentforce Contact Center. This key new voice

Every small and medium business (SMB) owner knows the feeling of a quiet inbox and the pressure of a shifting market. You spend your morning managing operations and your afternoon trying to find new customers, often leaving very little time for actual growth strategy. This constant balancing act makes it hard to focus on high-value

What if launching an RL training run felt less like operating a GPU cluster and more like talking to a sharp research engineer in Slack? Training AI models is still strangely artisanal, involving tedious infrastructure handling as we outlined in our SFR-RL stack. If you are an AI researcher or engineer, you know the loop:

Imagine you’re looking for a specific bakery in a maze of narrow city streets. Your maps app is technically flawless, giving real-time directions and rerouting perfectly. But you’re still lost, squinting at your phone and second-guessing every corner. Your cognitive load is through the roof. Eventually, you close the app and ask a local for

The rapid expansion of AI has changed the cybersecurity risk landscape for every organization. At Salesforce, Trust is our #1 value, and we’ve always built our platform to be secure by design and to enable our customers as security partners. As AI-driven threats evolve and grow more sophisticated, we continue to lead the industry by

How are you communicating with your team lately? Do you share a Slack message, send an email, or call a meeting? Maybe you do all three. Regardless of how you communicate at work, things are changing. Rapidly. And artificial intelligence (AI) has a big hand in this.  Small and growing businesses and startups are communicating