CRM

For years, Salesforce Flow has been the on-platform automation tool managed exclusively by Salesforce Admins. However, now marketers can also use Flow to build multi-channel journeys, automate campaigns and reach customers at the right time. Shifting to Flow can feel like a big leap to many marketers, but it’s a powerful way to scale your […]

Salesforce Administrators have always been at the center of how organizations run their most critical systems. But as AI, automation, and agents reshape the way work gets done, the admin role is evolving faster than ever. “The Next Gen Admin: Conversations Shaping the Role in the AI Era” is a series exploring how Salesforce Admins

I make my own mayonnaise. And I’m not being precious about it—my homemade mayo is delicious. Fresh eggs, good olive oil, a little Dijon, a squeeze of lemon. It takes about three minutes with an immersion blender, and I can tweak it exactly how I like it. So why is there a jar of Hellmann’s

Key Takeaways According to the latest State of Sales Report by Salesforce, AI agents are new team members, working with humans to maximize productivity. Growing businesses see success with tech consolidation, AI, and automation across their sales teams. Learn how businesses are enabling usage-based pricing as a leading revenue model. This summary was created with

Architect Vista was the home for Salesforce Architects at TDX 2026. With 16 packed, interactive sessions, the format moved away from a traditional lecture-style session and brought the audience directly into the architectural challenges being discussed. The audience saw how an experienced architect thinks through a problem in real time, from the decisions being made,

Most Salesforce professionals are already using AI. The question is whether it’s making them faster or better. Speed can be useful. But when AI becomes a shortcut to implementation, it often accelerates the same pattern many professionals already follow. A requirement comes in, the default question is what to build, and delivery begins before the

Try AI in Salesforce Suites “Will AI take my job?” is the question asked in every developer forum, especially those in lean, fast-moving startups. The air in the growing business crackles with a mix of excitement and apprehension. If you’re a startup developer, founder, or tech lead, you’ve felt this seismic shift. But here’s the

When customers turn to an AI agent for help, they’re not just looking for information — they want to feel understood. An agent that delivers accurate answers but stumbles over tone, structure, or empathy isn’t fully serving the people who depend on it. Fortunately, building with proven conversation design principles can ensure that your agents are

Early last year, every designer was asking the exact same question: Will this actually work? We tested the prompts, pushed the boundaries, and treated AI as an individual sport. It was one designer and one tool, seeking a singular moment of magic. And the answer we found was a resounding yes; the technology worked remarkably

Most marketers can explain what a customer clicked. Far fewer can explain which offer actually moved revenue. This is especially the case when the engagement was a discount auto-applied at checkout or a code typed into the cart, as opposed to clicking on an offer tile to apply. That blind spot is expensive: unredeemed incentives,