CRM

Important note: This article applies to the legacy Agentforce Builder under Setup → Agents. As of December 2025, a new agent building experience is available in beta via the App Launcher. Interface and steps differ between that beta experience and the legacy experience outlined below. Contents I. Language Handling II. Multilingual ArchitectureIII. Language and ConfigurationsIV. […]

Key Takeaways Salesforce Backup & Recover achieved Leader status in G2’s Winter 2026 Reports for SaaS Backup. The product offers automated protection, smart anomaly alerts, and granular recovery tools to fix data loss or corruption. Key differentiators include Continuous Data Protection and API quota exclusion, ensuring seamless operations without impacting your system limits. This summary

Key Takeaways An integrated finance tool stack, anchored by a CRM, moves beyond basic bookkeeping to provide real-time visibility and improve compliance for SMBs and startups. A comprehensive finance tech stack for SMBs should include accounting management, expense and corporate spend management, and payroll and HR integration. Tools like Salesforce can connect your finance stack

In the Philippines, markets move on trust. Relationships often come first, shaping how decisions take form through conversations, small gestures and the confidence that progress is shared. For Masherry Alilam, that’s the heart of her work. “I have always cared for my customers, making sure that I only sell what would provide value to them,”

Architects face a growing responsibility to design enterprise data architecture that supports trusted, scalable data exchange across increasinly complex environments. The challenge goes beyond system integration. It is about building a foundation where data can move securely and consistently across clouds, platforms, and business units, with shared meaning, unified identities, and policy-governed activation across every

Key Takeaways Start with the data to solve an end-to-end problem. The most successful teams began with a single end-to-end problem and used the GTM data already in Salesforce, a key differentiator, since AI can quickly clean and activate that data without a large transformation effort.  Start with one workflow to unlock quick ROI. The

Key Takeaways The Trends in Technology Report by Salesforce covers the future AI movement across small and growing businesses, including data, CRM, and AI agents.  Startups and SMBs are using accessible AI agents, integrated into core systems, to automate tasks and increase productivity, officially operating like enterprises. A unified CRM is the key to consolidate

As we step into the new year, it’s a great time to rethink how we use data to drive smarter decisions and more meaningful customer engagement. As customer data grows in volume and complexity, the ability to segment audiences with precision becomes a key differentiator for marketers and data teams. Marketers need to narrow their

As a global leader in service management, Salesforce is moving beyond digital support to the physical world. By bridging the gap between enterprise workflows and the real world, we are entering the era of Physical AI, where Agentforce agents can perceive, reason, and take action within our physical spaces to power the Agentic Enterprise. Today,