CRM

Stop Customer Churn in Banking

The true cost of bad customer service isn’t a loudly closed account. It is the silent, untracked drain of your wallet share. Most financial institutions measure customer churn by looking at closed accounts. If the checking account is still open and the direct deposit is still flowing, the dashboard flashes green. But this creates a

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Why Marketers Need to Move Beyond Attribution and Embrace Agentic Optimization

Ali Saeed is a Salesforce Golden Hoodie winner and 2026 MVP.  Marketers have never had more data, but measuring success has never felt more difficult. Customer journeys now span paid media, websites, email, WhatsApp, sales conversations, loyalty programs, apps and offline interactions. A conversion is rarely driven by one touchpoint, yet many reporting models still

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Salesforce Named a Leader in the 2026 Gartner® Magic Quadrant™ for Conversational AI Platforms

Salesforce today announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Conversational AI Platforms — the company’s first time named in this report. Download a complimentary copy of the report here.   Conversational AI built around the customer Across two years and millions of resolved conversations, our customers have

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