CRM

Check out Salesforce Launchpad In the early stages of building a company, every decision feels urgent. Founders move between product development, customer conversations, hiring, and growth strategies — all while trying to create something that stands out in a crowded market. The momentum is exciting, but scaling a business alone can quickly become overwhelming. Sustainable […]

Almost every product pitch in your inbox right now has “AI-powered” somewhere in the subject line. As someone who ships AI-driven marketing capabilities for a living, I’ll be the first to say it: most of it is noise. The real question isn’t who has AI. It’s whose AI gets more valuable the longer it’s used

In national defense, “readiness” is a term usually reserved for maintenance cycles, ammunition counts, and grueling certification exercises. We measure it in hours to deploy and percentages of mission-capable aircraft. But there is a silent metric of readiness that doesn’t always show up on a commander’s dashboard, yet it dictates the long-term sustainability of the

Every day, Salesforce Architects across the ecosystem are solving complex challenges, exploring new patterns, and helping define what the next generation of enterprise architecture looks like. As they build the Agentic Enterprise, shared experiences, real-world insights, and lessons learned help the entire community learn, grow, and innovate.  The Salesforce Architecture Blog is a place where

Two and a half years ago at TDX 2023, Salesforce made a bet that the future of software development wouldn’t be humans alone or agents alone, it would be both, building together. That meant one thing: Rebuild the platform from the ground up for agents and humans to work side-by-side. Today, that vision is a

AI agents are no longer a future investment. They now actively manage routine requests, amplify service representative capabilities, and fundamentally reshape operations across the contact center. For ambitious service teams, this presents a genuine, decisive opportunity. Our latest State of Service research – containing insights from more than 3,000 service leaders globally – reveals that

Try Marketing for Small Business You know the feeling of posting a beautiful photo on social media only to see it disappear from feeds in a matter of minutes. For a growing small business or startup, every minute of your time is a major investment, and watching content lose its value so quickly is a

Travel has always been a story of how much friction we’re willing to tolerate to get somewhere. A century ago, a long-distance journey began at a train station thick with smoke and shouting — porters calling out platforms, conductors checking tickets by hand, departure boards updated by men on ladders sliding metal placards into wooden