CRM

Proving the Power of Script: How Datasite Agents Achieved 82% Deflection and 4.8/5 CSAT

Many people are quick to ask for a human rep the moment a chat window opens, still haunted by frustrating or useless chatbot experiences of yore.  But a well-engineered agent often gives the right answer faster than a human could even finish typing a greeting.  At Datasite, Grant Roberson proved that when an agent follows

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How to Choose the Right Integration Pattern for Agentforce

When your data lives in Salesforce, building powerful Agentforce agents is straightforward with Apex, Flow, and prompts. But how do you extend those capabilities to external systems without compromising performance or security? Traditional APIs have often been the best answer to that question, but two beta features for Agentforce, Model Context Protocol (MCP) and Agent2Agent

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How Salesforce AI Research is Building Efficient RL Training for the Agentic Era

Introduction Reinforcement Learning from Human or AI Feedback (RLHF, RLAIF) has become the standard recipe for aligning large language models (LLMs). But as we push into the agentic era — where models call tools, browse the web, write and execute code across multi-turn trajectories — the infrastructure demands have changed dramatically. Rollouts are no longer

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Pepperdine University Unifies Student Data with Salesforce Data 360

Building a connected student journey with unified data in higher education Pepperdine University, a purpose-driven academic institution committed to delivering meaningful student experiences, recognized a growing challenge as its systems and data expanded across programs. While each platform played a critical role, the lack of integration made it difficult to access a complete view of

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