CRM

Finance and accounting professionals perform tasks that are often complex, demanding, and incredibly consequential to the success of their company. As such, they rely on many technical skills gathered through years of experience and education. But, mathematical skills and role-specific expertise are just a piece of the puzzle – success in finance or accounting also […]

Meet Robin Gupta In two short years, Salesforce Developer Robin Gupta went from knowing nothing about Salesforce to presenting at Dreamforce. It was an unexpected, and serendipitous turn in his career as an engineering leader. Robin had joined an enterprise healthcare firm, where his first assignment was managing the quality and test automation setup of

It’s cold and lonely. You’re a month into the quarter, and your pipeline is near empty. Maybe it’s the leads. Maybe it’s the offer. Maybe it’s you. You want a little advice, but you don’t want your supervisor to think you’re incompetent. And you definitely don’t want the other reps thinking you’re desperate. You need

Showing up to work is one thing; bringing genuine enthusiasm to the job is another. So, how can you motivate your team to meet and exceed their goals? Sales incentives can be a valuable tool to get your team fired up, but they’re not one size fits all. Figuring out the best sales incentives structure

If you’ve struggled to create sales comp plans for your sales engineers, you’re not alone. Comp planning for any role poses challenges – and for versatile, complex roles like sales engineers, the process can become even trickier than usual.  In this guide, we’ll share with you our best tips and advice on how to create

Large language models (LLMs), such as GPT-4, Llama3, Gemini, etc., have taken the world by storm with their remarkable ability to understand and generate human-like text, code, and images. However, these powerful models are typically trained on broad datasets, making them generalists. For many real-world applications, we need models that can handle specialized tasks and

The Cloud for Good team joined fellow nonprofit leaders, changemakers, and industry peers on Day 2 of Salesforce’s 2024 Dreamforce conference for its nonprofit keynote. The theme of this keynote discussed the AI and data strategy tools and solutions that can help nonprofit leaders and changemakers amplify their work, mission, and impact today and in

Small businesses have always had to do more with less. Fewer employees, tighter budgets? Check. Sky-high expectations and stiff competition? Also, check. Earlier this year, Salesforce launched the Marketing Cloud Growth Edition, a version of our product that is designed with the challenges and goals of small businesses in mind. At Dreamforce 2024, we took

What a Dreamforce week it’s been – it feels so good to catch up with Trailblazers, hear so many wonderful ideas, and unveil innovations we’ve been working on at Salesforce. Customer-driven relationships have been a big theme this year, namely how we can use data and AI to bring our internal teams together and deliver