CRM

Today’s customers demand seamless, personalized, and connected experiences at every interaction. To meet this expectation, your systems and teams must work together to deliver tailored interactions. A customer relationship management (CRM) can help you scale your small business, and drive connected experiences. This free webinar, brought to you by the Salesforce SMB & Growth team, […]

Agentforce and AI apps are revolutionizing how businesses operate. However, the rapid growth of data that comes with using AI brings a critical challenge: managing it responsibly. The solution? Data governance.  Managing data securely and responsibly is now more important than ever. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer

In today’s AI landscape, data reigns supreme. Experts predict that by 2027, the world will store nearly 300 zettabytes of data. This explosion in data volume is not only a technological shift but an ethical challenge. And as businesses increasingly collect data to enhance customer experiences, they also face growing pressure to manage sensitive information

Is there anything worse than sitting through a long, forgettable sales presentation? Here are a couple of truths to sit with. One: Attention spans are shorter than ever. Two: Time is a precious resource. The time you spend interfacing with clients and prospects, especially during important moments like presentations, is crucial. Sales presentations give you

What’s next for the retail industry? In 2025, we think shopping will be less about transactions and more about boosting your engagement with shoppers. In fact, 28% of shoppers say the primary reason to shop in stores is to enjoy the experience. Unified commerce, which blends online and offline channels to create a fun and

What’s the point of a performance bonus? On paper, it’s a great way to show appreciation and recognition to hard-working employees – but when you implement the right performance bonus strategy, it can benefit the overall company in a number of impactful ways. In this article, we’ll give you a full guide to performance bonuses

Generative artificial intelligence (AI) has grown rapidly in recent years, but direct regulations for building, deploying, and using AI are just starting to ramp up. How can you make sure your generative AI efforts are compliant? Several U.S. states have recently drafted or passed generative AI regulations, offering some guidance on how your business should

In our previous blog post on Salesforce Pub/Sub API, we explored how this API enables developers to build scalable and controllable integrations by leveraging event-driven architecture. The post also highlighted how Data Cloud leverages Pub/Sub API to solve large volume replication needs at scale, along with key features, benefits, and use cases when implementing Pub/Sub