CRM

Connections is the must-attend event where marketers and AI agents connect. It’s the only event dedicated to exploring the future of marketing through agentic strategies. You will discover how to seamlessly blend marketing into connected experiences across sales, service, and commerce.  When and where is Connections? Connections 2025 takes place on June 11–12 in Chicago, […]

The goalposts in customer service are always shifting. As technology advances, what was “great” yesterday is simply “good” today. To stay ahead, your service strategy must evolve — and that’s where agentic AI, specifically Agentforce, can reduce time to value and increase self-service outcomes.  Unlike traditional chatbots, which never realized their potential due to their

Data Cloud is rapidly becoming the backbone for next-generation mobile applications, combining real-time customer insights, sub-second personalization, and seamless service integration. Customers can use Data Cloud as a backend to deliver personalized experiences, intuitive Agentforce interactions based on a customer interaction in the app, and streamlined customer feedback management utilizing unstructured context. In this post,

Building a sustainable small business is like entering a new market. It requires careful planning, clear objectives, and a deep understanding of your stakeholders. Sustainability has become a make-or-break factor for businesses of all shapes and sizes. It’s no longer just a trend or an ethical obligation — it’s a strategic imperative that can promote

The majority of sales representatives experience burnout — likely many on your team. Gartner found that 90% of sellers report feeling burned out from work. When this happens, salespeople feel crunched, and sales quotas feel out of reach.Quota relief can help burnout. Sales leaders take the pressure off their team for a bit so they can recharge,

Higher education is facing growing pressure, and it is not just due to the demographic cliff. In addition to rising operational costs—which typically increase faster than inflation in higher education—there is the growing challenge of tuition discounting, particularly at private colleges. Furthermore, declining public trust and an uncertain policy environment add to the complexity of

Here’s a customer service statistic that might make you rethink your approach to customer experience: 88% of service pros say customer expectations are higher than they used to be. The same research reveals that 82% say that customers ask for more than they used to.  Our Salesforce Snapshot Survey of 350 technicians and tradespeople in

Everyone’s talking about agentic AI and its promise of transformative efficiency and unprecedented automation. But the terminology is piling up faster than your unread Slack messages. If you don’t keep up, it’s easy to fall behind. Don’t let confusion over agentic artificial intelligence (AI) lingo be a roadblock to adoption: This glossary will help you