CRM

Email open rates have long been regarded as a key performance indicator (KPI) for email marketing campaigns. The value of knowing there’s an active subscriber behind an address, and that they are interested in your product or service, opens up the possibility of driving future sales. However, over the last several years, the narrative has […]

AI is making waves across industries, and customer service is no exception. While there’s plenty of buzz about how it’s already transforming existing customer service roles, there’s another side to the story that’s just as exciting: the brand-new jobs AI is bringing to the table. These roles open up fresh opportunities for professionals who are

With 25% of desk workers and 43% of executives saying they spend too much time on email already, how do you ensure they’ll want to read yours? Time is precious. The cold email template you use for prospects must be compelling, engaging, and direct in order to grab their attention quickly. And if you want

The digital age is here, and it’s transforming business faster than ever. To keep up, you may need to rethink how you operate, sell, and engage with customers. Traditional systems and processes just may not be enough anymore. While many businesses are taking a calculated approach to trying out new technologies, those going all-in on

Great news for developers building, testing, and shipping Data Cloud-powered apps: Data Cloud is now generally available (GA) in Salesforce Sandboxes! Having Data Cloud functionality in sandboxes gives you the flexibility to build and test new Data Cloud projects in the same way that you test other Salesforce releases and projects. By refreshing your existing

Data breaches are no longer a question of “if” but “when.” In 2024, the global average data breach cost reached an all-time high of $4.9 million, climbing by 10% in just one year. The impact goes beyond financial loss – it can damage customer trust, disrupt operations, and create compliance challenges for years. Without proactive

As AI systems grow more complex, their vulnerabilities also increase — ranging from model sabotage to data reconstruction and adversarial attacks. To address these challenges, the Open Web Application Security Project (OWASP) became a key advocate for secure software development. The OWASP AI Security and Privacy Guide provides actionable principles for building strong and ethical

Fifteen years ago, Cloud for Good was born from a dream of transforming the impact sector through technology and a passion for helping others. Today, that dream and passion has led Cloud for Good to grow into an industry-leading Salesforce implementation partner with over 250 employees across North America. To celebrate Cloud for Good’s 15th

The opportunity of AI is undeniable for organizations: it can fuel workflows, creativity, and innovation at unprecedented levels. Unsurprisingly, nearly 70% of senior IT leaders consider AI a top business priority.  But with great potential comes great responsibility. AI presents challenges tied to trust, security, and ethics, all of which extend well beyond the present