CRM

There’s no doubt about it: selling is tougher these days. Sixty-nine percent of sales professionals agree their job is harder now. That’s why sales prospecting tools are so important. They make the process quicker and more accurate for sales representatives. With the right tools, you can free up more time in your day to build customer […]

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. The decision-makers you’re trying to reach are human too. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. B2B social media marketing should be engaging and fun, while still helping

In the sales world, it can be tempting to think of the famous scene from “Glengarry Glen Ross,” when “Blake from downtown” dresses down a room of salespeople, admonishing them to “always be closing.” While closing deals is important, there’s something else many salespeople overlook: customer engagement. It’s a critical element of attracting and keeping

Designing today’s artificial intelligence (AI) interfaces requires a deep knowledge of human-computer interaction. People working at this intersection are curious to understand both sides of the equation. Computers need prompts, grounding, and clean data. There are also universal truths about what it means to be human that we have to consider in how we build

Get ready for Dreamforce 2024! Salesforce’s flagship event is set to kick off on Tuesday, September 17th in San Francisco, bringing together the global Salesforce community for an unforgettable experience of learning, connection, and the announcement of new products! For Dreamforce first-timers, prepare to be amazed. The energy and takeaways you’ll gain from this Salesforce

In today’s AI-driven era, a skilled workforce equipped with data fluency is essential for business success. Yet, a growing data and analytical skills shortage creates a significant roadblock for companies striving to achieve full potential from data and AI. Deloitte’s global Insight-Driven Organization (IDO) survey reveals a critical lack of talent in crucial areas like AI,

Are B2B marketers overwhelmed by all the data at their disposal? The short answer is yes. Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer –