CRM

There’s no denying competitive pricing will play a big role in winning shoppers’ Cyber Week business this year. In fact, we expect Chinese shopping apps to tally up $160 billion in sales this holiday season. Why? Because shoppers, who have been taking on quite a bit of debt, are being careful with their wallets, prioritizing […]

Are you considering launching an ecommerce store or a new digital shop but don’t know where to start? Then make sure not to miss our latest webinar where we guide you through the setup and management of the digital storefront using Salesforce Starter, Pro, and Foundations — at no extra charge. And, check out the

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology.  We already had Sales Cloud

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. But there’s a catch. Most of these projects don’t hit their goals due to hurdles like misalignment, technical debt, siloed teams, and a “one and done” mindset. In fact, firms spend $1.3 trillion on digital transformation programs annually

CEOs across industries have embraced AI, imagining exponential growth, unprecedented productivity, and radical cost reductions. Yet, many are setting themselves up for failure. The misguided rush to train and deploy Large Language Models (LLMs)—fueled by industry hype and misconceptions that these models alone can solve all AI-related challenges—is a fundamental miscalculation. Companies are spending heavily

Have you ever tried to piece together data to get a better understanding of your customer’s preferences? You have demographic data, a handful of website visits, and maybe some purchase history. But when you try to connect the dots, the picture is blurry. You can see glimpses of who your customer is, but you’re missing

Ask any seasoned sales pro about their early sales experience, and chances are, they’ll have a story about door-to-door sales. While not as common as it used to be, this approach to sales is still relevant and widely practiced. In fact, the skills required can help you greatly in other sales approaches and are worth

LLMs are evolving rapidly, and within the enterprise space, organizations are iterating on their AI strategies by using different model providers and platforms to address their unique use cases. We launched BYO LLM earlier in 2024 to give customers the ability to connect their own models, hosted on OpenAI, Microsoft Azure, Google Vertex AI, or

When it comes to innovation, Cloud for Good has always been on the front lines. We’ve been a part of Salesforce’s Nonprofit and Education Cloud Design Partner group and are among the first to see the newest products, features, and enhancements in action. We’re consistently looking at how the latest and greatest innovations can be