CRM

Building strong customer relationships is at the heart of every successful business. For startups and small to medium-sized businesses (SMBs), the challenge often lies in managing those relationships efficiently as the company grows. Enter the customer relationship management (CRM) manager — a professional dedicated to ensuring your CRM strategy and tools work effectively to support

Not every job comes with a step-by-step guidebook for what to do and when to do it. But with a comprehensive sales playbook, your sales team can have clear guidance on how to handle most of the scenarios they’ll encounter while they’re out selling. Beyond reducing ambiguity and confusion, sales playbooks also ensure that your

The new Salesforce Developer Edition is here, now with Agentforce and Data Cloud, enabling you to explore building AI agents and harmonizing your data. For the first time ever, you can explore Salesforce’s latest AI and data technology in a dedicated environment that doesn’t expire as long as you keep using it. Experience the future

Between ‌rising customer expectations, skill shortages, and growing pressures for AI adoption — keeping up is a challenge. Enter Agentforce.  We’re now in the third wave of AI, where intelligent agent networks are reshaping the workplace. Agentforce unlocks a new level of productivity, powering “limitless digital labor.” From offering support 24/7 to seamless customer interactions,

We are so inspired to see our thousands of global customers transform and become Agentforce companies. That’s why we are excited to announce our NEW Salesforce Customer Success Awards*, celebrating the remarkable achievements of Salesforce customers using Agentforce. These awards will recognize innovation, leadership, and the impactful use of Agentforce to drive success, foster trust,

Marie Rosecrans is the Senior Vice President of Small and Medium Businesses (SMBs) Marketing at Salesforce. She’s passionate about empowering small business owners to use technology for success. Marie’s parents emigrated from the Basque region of France and Spain, starting their own businesses in the U.S. She’s lived the life of a small business owner

What makes something super? Often defined as “beyond the ordinary”, being super means going above and beyond the status quo. It indicates a high level of achievement and excellence in a specific area. With this as inspiration, and feedback from Trailblazers like you, we set out to supercharge the next iteration of superbadges. Here’s a