CRM

Campaign creation has traditionally been a time-consuming manual process. First, you need to plan your marketing brief, then make the campaign object, and then build out the assets in your campaign, including emails, SMS messages and segments. This can take hours to do by hand. Agents are now helping marketers build end-to-end campaigns in seconds, […]

In field service, downtime isn’t just inconvenient — it can throw your entire business off course. Whether you’re managing manufacturing equipment, maintaining telecom infrastructure, or ensuring power lines stay up and running, everything needs to run like clockwork. That’s where preventive maintenance comes in to help you stay ahead of the game. Preventive maintenance is

For any small and medium-sized business (SMB), attracting customers is similar to plants needing sunlight for growth. It isn’t just about sales — it’s about consistent nurturing. According to the latest Small and Medium Business Trends report, that’s why chasing customers is the primary goal for stagnant and declining SMBs.  As an SMB owner, you

If you’re new to Salesforce and what we do, you might be wondering — what is Dreamforce? It’s the largest AI event in the world and it’s our pinnacle experience, a can’t-miss experience to learn, connect, have fun and give back. For our Trailblazers — our community of customers, partners, and employees — it’s one

If you’ve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. Without innovative tools like a text-to-SQL Slack agent, engineers and data scientists become gatekeepers

Agent-based solutions are becoming a must-have for Salesforce customers. But for pro-code developers building on Agentforce, this means leaving behind familiar pro-code workflows and navigating new org-based builders. If you’re a developer who lives in your IDE and relies on the Salesforce CLI, you know how frustrating it can be to switch back and forth

We’re all standing on the edge of a $6 trillion opportunity. This isn’t just hype; it’s a reflection of the immense potential unlocked by the convergence of AI, data, and the unified Salesforce Platform. To truly seize this moment, Salesforce partners need the right support and infrastructure to effectively leverage these powerful forces. That’s why

81% of today’s leaders feel optimistic about the future, according to our latest Small and Medium Business Trends Report. It shows that success takes many forms — from high-growth startups to steady, community-driven businesses. But when it comes to choosing between a startup vs a small and medium-sized business (SMB), the decision impacts everything from