CRM

Traditional applications have a fixed set of features that are hardwired in static UIs. In contrast, AI agents have virtually unlimited capabilities, driven by natural conversation. But if the future of applications is conversational, shouldn’t it expand beyond the confines of a chat box or a sidebar? Shouldn’t it take center stage? Slack is already […]

Starting a small and medium-sized businesses (SMBs) today is like setting sail on a journey, where social media serves as the wind in your sails. According to Salesforce, 48% of customers prefer using social media to learn about small businesses. Social media looks enticing to everyone. But then the reality of social media reels in

First things first: How are you doing? Are you taking care of yourself and drinking enough water? Before we dive in, we want to acknowledge the moment. If you run a business or you’re at the helm of decision-making for commerce, we see you. As tariffs loom large and create a cloud of uncertainty, we

Compliance isn’t just about checking boxes — it’s about building trust and safeguarding both customer and company data. According to PwC’s Global Compliance report, 51% of respondents view cybersecurity and data privacy as top compliance priorities.  That’s why Salesforce is excited to share recent milestones in its compliance journey that directly contribute to a better,

Feeling unsure about the challenges ahead for your brand? Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. This shift, along with ongoing operational inefficiencies, is putting significant pressure on companies’ margins.  Today, consumer goods brands need a

Generative AI (GenAI) technologies are increasingly integrated into every part of our daily workflow, from drafting emails to generating and fixing code with large language models (LLMs) and agents. Ensuring the safety and integrity of these LLM-based solutions, and protecting end users from potential harm is crucial. At Salesforce AI Research, we innovate on systems

The digital age has brought unprecedented convenience, but at a cost to our planet. The rapid growth of digitalization has made the Information and Communications Technology sector, including digital marketing, responsible for 2.5%–3.7% of global greenhouse gas emissions, surpassing both the aviation and shipping industries combined. This environmental impact can stem from the energy-intensive IT

Several factors can affect the reliability of agent answers, including the quality of input for each action and their execution conditions. Variables are a new structured memory type in Agentforce that can be exchanged between actions and leveraged as conditions to trigger agent actions and impose determinism, thereby enhancing control over these elements.  If you’re

Since launching Marketing Cloud Growth and Advanced Editions last spring, we’ve been expanding access worldwide with data residency and channel support. In 2024, we launched Growth and Advanced Editions in North America, Asia/Middle East and Latin America, allowing these customers to take full advantage of Marketing Cloud on the Salesforce platform. This includes using one