CRM

What Are the Top AI Use Cases for Modern Marketers? With John Wall

Today on the Salesforce Admins Podcast, we talk to John Wall, co-host of the Marketing Over Coffee Podcast. Join us as we chat about how tools like generative AI are reshaping workflows, strategies, and content creation for marketing. You should subscribe for the full episode, but here are a few takeaways from our conversation with […]

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ProVision: Tackling Multimodal Data Challenges with a Scalable, Vision-Centric Framework

Introduction The development of multimodal language models (MLMs) such as GPT4-V and BLIPs [1,2] have enabled many multimodal applications such as answering complex image-based queries; for example, “How many students are raising their hands in this image?”. These models rely heavily on instruction data—datasets that pair visual content with corresponding questions and answers.  However, generating

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Ensuring AI Accuracy: 5 Steps To Test Agentforce

Artificial intelligence (AI) agents are intelligent systems that can reason and act on behalf of customers and employees. But to realize their full potential, we need to test and configure agents without disrupting live production environments. That’s where you as an admin come in.  Building an effective AI agent isn’t just about deploying advanced models—it’s

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AI Education: How to Reskill Your Team for the Future of Customer Experience

The world of customer service, or customer experience (CX), is changing fast. And artificial intelligence (AI) is playing a big role in that transformation, not only in automating tasks but also in reshaping how teams approach problem-solving. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their

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The Agentic AI Era: After the Dawn, Here’s What to Expect

The recent launch of Agentforce marks a pivotal moment in orienting Salesforce and our customers’ businesses toward an AI-empowered future. In this emerging landscape, augmented by a network of AI agents, the role of humans at work becomes more empowered, interesting, and creative than ever before. We have now reached the Third Wave of AI, which

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Introducing Events and Partial Downloads in Bulk API 2.0

Salesforce’s REST-based Bulk API 2.0 provides a programmatic way to asynchronously insert, upsert, query, or delete large datasets in your Salesforce org. The Bulk API 2.0 Query jobs are built to process SOQL queries asynchronously and handle large data volumes (2,000 records or more) efficiently. To further enhance performance of Bulk API 2.0 Query, we’re

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2024 in AI Research: Building Blocks for the Agentic Era Ahead

As we enter this new year, we reflect on last year’s extraordinary – and yet systematic – progress that laid crucial foundations for this emerging era of agentic AI. Our Salesforce AI Research team delivered significant contributions across model architectures, evaluation frameworks, applied systems, and more. Below, we’ve curated a handful of the research milestones

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Seize the Trail with Trailblazer Quests: Start the New Year Strong

Hit the ground trailblazing in 2025! Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community, and enter for a chance to win* some trail-tastic prizes. Table of contents What is Seize the Trail? Build, learn, and win with Agentforce Quests  Climb the ranks with more Trailblazer Quests Ready to Seize

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