CRM

What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. Timing is crucial. You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. […]

By now marketers know they need to use AI to engage with customers in real time. However using AI is not only marketers’ biggest focus — it’s also their biggest headache. This is because marketers are great creative thinkers and strategic problem solvers, but often lack the technical skills, like coding, that traditional AI requires. To

Written by Gianna Weissensel Western Michigan University (WMU) is a learner-centered, research university based in Kalamazoo, MI. As a public university, WMU seeks to build intellectual inquiry and discovery into undergraduate, graduate, and professional programs in a way that fosters knowledge and innovation, and transforms wisdom into action. The University also provides leadership in teaching,

For every successful deal, there are multiple lost opportunities that never see the light of day. Losses aren’t shared as readily as wins. And that’s natural. No one wants to lose out on a deal, least of all your reps.  But when you treat every loss as a failure, you’re missing out on a chance

Rumor has it that small and medium businesses (SMBs) aren’t ready for the big leagues. Despite their reputation for being competent and dedicated, some misconceptions about their readiness for larger-scale markets still linger. Our latest Small and Medium Business Trends Report dispels the three most common myths about small businesses once and for all. Are

Imagine this: It’s 2025, and you’re sitting in your office, reviewing your latest quarterly results. But instead of sifting through endless spreadsheets or static dashboards, a dynamic AI assistant is presenting real-time insights. It’s not just numbers on a screen‌. Your AI assistant is telling you which market trends are emerging, why your top product

Many field service operations are standing at a crossroads, staring down a future with artificial intelligence (AI).  It’s becoming increasingly clear that AI isn’t just a luxury. It’s a necessary tool to thrive — and maybe even survive — in our rapidly changing industry. In fact, our research finds that 83% of decision makers in

The adoption of artificial intelligence (AI) in business isn’t just a technological trend in the digital economy. It’s a vital component that is transforming the way we work. In fact, 94% of enterprise executives say AI transformation is critical to their success. However, only 11% of companies that begin implementing AI fully integrate due to