Click here for part 1 of this blog. Building an ecosystem for thriving customer-driven relationships is a two-step process. The first step is honing a strategy and org structure that can support seamless handoffs between your internal departments no matter where the customer is in their journey. The second is having the data foundation in […]
How to Set Up a Data Foundation for Customer-Driven Relationships Read More »
Allow me to be a little blunt: businesses reflect their org chart to the customer way too often. Every interaction with a different department feels like a new starting point and reintroduction to the brand. That makes for a frustrating experience because the customer has to rewind to the beginning every time they engage with
Customer-Driven Relationships: Why They’re Important and How to Build Them Read More »
A profitable business is a successful business. But if you focus only on revenue, you might miss the key to your success: your customers. Measuring customer lifetime value (CLV) helps you understand your customers. This metric provides insights into your customers’ history, buying habits, and vulnerability to churn. Understanding your customers’ buyer journey helps you
Customer Lifetime Value: The Secret to Sustainable Business Growth Read More »
With DevOps Center, teams can improve the change and release management process when developing with Salesforce. It allows entire teams to take advantage of modern DevOps best practices, whether they choose to use DevOps Center’s click-based user interface or existing modern tooling like the Salesforce CLI or IDEs. In this blog post, we’ll explore two
DevOps Center for Hybrid Teams Read More »
Today on the Salesforce Admins Podcast, we talk to Rangsk, a Wordle and Sudoku educational YouTuber. Join us as we chat about how solving puzzles every day can help you sharpen your critical thinking skills. You should subscribe for the full episode, but here are a few takeaways from our conversation with Rangsk. The role
Puzzle Solving as a Key to Success in the Workplace Read More »
Winter ’25 is almost here! Learn more about Conditional Field Formatting and check out Be Release Ready to discover more resources to help you prepare for Winter ’25. The challenge with configuring visual indicators today Creating custom visual indicators to call attention to key fields is a common Salesforce configuration requirement. Visual indicators make it
Conditional Field Formatting | Winter ’25 Be Release Ready Read More »
Nine out of 10 sales teams currently use indirect sales, and of those who don’t, 58% expect to within a year, according to the latest State of Sales report. I’ve seen how indirect sales can be a game changer for businesses looking to scale quickly. It’s a strategy I’ve personally used to help companies expand
Indirect Sales Explained: Key Strategies and Advantages Read More »
I’ve spoken previously about how accessing, upskilling, and retaining experienced Salesforce talent and navigating the competitive, cost-prohibitive landscape for Salesforce talent acquisition are among the common challenges that many organizations face. In that same discussion, I also spoke about the solution that Cloud for Good has developed utilizing a Talent as a Service (TaaS) staffing
Talent for Good: Expanding Access to Top Salesforce Talent in the Public Sector Read More »
AI is now woven into the fabric of our lives. Yet, its potential for both extraordinary benefit but also devastating harm looms large. As these systems become increasingly integrated into our daily routines, the risks borne out of inaccuracy, biased outputs, data leakage, toxicity, security breaches, and even benign misuse grow exponentially. Imagine unknowingly generating
AI Red Teaming: Testing for Trust Read More »
Attention Serviceblazers! Are you ready for an epic experience? At Dreamforce 2024, we’ll help you take your customer service and field service to the next level — with AI coworkers that work autonomously or together with your service team, and AI insights available to every employee, no matter where they work. Trusted AI plus data
Service at Dreamforce: Your 5-Minute Guide to Making the Most Out of Your Experience Read More »
