CRM

Optimize Your Apex for Apps and Agentforce with ApexGuru

Building high-performing applications with Apex, whether for apps or Agentforce actions, comes with its own set of challenges. Performance bottlenecks, inefficient SOQL queries, and unoptimized DML operations can slow down your org, impact scalability, and even lead to governor limit breaches. Identifying these issues—especially for developers new to the platform—can feel overwhelming. What if you

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4 Steps Utilities Can Take to Build Trust with EV Drivers

By 2030, there will be over 26 million electric vehicles on U.S. roads. For the utility providers poised to become the primary supplier of fuel, this is a fantastic opportunity to drive efficient growth, build customer loyalty, and support a resilient grid. But for now, customers don’t think to consult their utility when they’re considering an electric vehicle (EV)

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How to Boost Profitability with Digital Marketplace Capabilities

Nearly every company sells their goods and services online, whether it’s direct-to-consumer or to assist with B2B sales. But until recently, only a few companies could afford to run a digital marketplace — an experience that connects third-party sellers with buyers either alongside or in addition to a company’s own products and services. In the

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Best Practices for Building Secure Agentforce Service Agents

Agentforce is transforming the way businesses manage customer interactions by automating conversations across channels like chat, email, and phone. With AI-powered agents capable of resolving issues, answering questions, and executing actions on behalf of customers, organizations can significantly boost productivity by streamlining tasks that once required considerable time and resources, such as customer support and

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We Launched an Agent Across Our Site – Here’s What We Learned

Is there anything more frustrating than typing a query into the search bar of a company’s website, only to get an irrelevant response or, worse, no result at all? It shouldn’t be that hard. That’s why Salesforce is experimenting with Agentforce, the digital labor platform, on a new web experience for Salesforce.com that will take

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How to Leverage Agentforce for Sustainability Transformation

Sustainability teams are often strapped for resources, and the climate crisis demands urgent action. These teams are small, have limited budgets, and are frequently asked to do more with less. The pressure is mounting, with increasing demands from leadership, suppliers, and regulatory bodies; sustainability transformation has never been more critical for value creation. It’s a

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