CRM

AI agents can do amazing things. They can handle complex returns for retail companies. They can help determine whether patients are eligible for clinical trials. They can also help homebuyers sort through loan options, a process that might otherwise be complex and confusing.  As impressive as artificial intelligence (AI) agents are, though, there are times

You know those delicious samples you snack on while shopping at warehouse clubs? And when the samples are so good that you decide — without prompting — to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or

Are you ready, Awesome Admins? It’s almost time for the Summer ’25 Salesforce Release! An essential part of every admin’s job is staying on top of the latest Salesforce Releases. Three times a year, Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that

In today’s fast-paced world, waiting is not an option, especially when your customers need immediate assistance. They expect instant responses, and your business demands real-time insights to empower your agents. Every millisecond counts in delivering exceptional service. That’s why we’re thrilled to announce a leap forward in Salesforce Data Cloud that significantly enhances Agentforce: Real-Time Ingestion and

We are thrilled to announce that Salesforce has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms for the second consecutive year. Gartner evaluated 12 vendors, and we are proud to be recognized as highest in Ability to Execute and furthest in Completeness of Vision. We see this Leader

We get it—when you hear about Data Cloud’s Unified Profile, your mind jumps straight to “golden record.” It’s tempting to think of it as a shiny new customer master, a shortcut to perfection. But before you lock in that idea, let’s take a step back and reset some expectations. Understanding what the Unified Profile is

Do you develop on the Salesforce Platform? We want to hear from you! The 2025 State of Salesforce Development Survey is here, giving you the opportunity to directly impact the tools and resources available to the Salesforce Developer community. In this blog, we’ll let you know how you can participate in this year’s survey and

Sales motivation can make the difference between a company growing or stagnating. Your offering can have all the competitive advantages in the world, and your team can be trained in all the best scripts and techniques, but it’s your sales team’s willpower that gets them to dial, email, and message their leads. Consider the stats: