CRM

Why Cloud for Good is Excited About Salesforce Data Cloud for Direct Response Customers

There’s something special about receiving physical mail. A surprising 55% of people actually look forward to checking their mailboxes, according to the USPS. For me, it takes me back to childhood memories of racing to the mailbox to open letters for my parents—a tradition that continues to fuel my excitement for tangible mail, even in

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Will 2024’s Record-Breaking Holiday Shoppers Keep Spending This Year?

The holiday shopping season results are in, and it was a record-breaking year — especially for digital sales. Our data showed online sales reached an all-time high of $1.2 trillion globally, with U.S. consumers contributing $282 billion. Not only was this year a record-breaking sales year, but our research showed that consumers adopted many new

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Tell Your Story: 8 Tips for Your Small Business ‘About Us’ Page

An “About Us” page is your brand’s first digital impression with potential customers. However, many small and medium-sized business (SMB) owners don’t use it effectively to connect with their target audience. Writing an informative and compelling “About Us” page might seem simple, but it’s surprisingly easy to underestimate its importance. You might wonder if people

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What Are the Top AI Use Cases for Modern Marketers? With John Wall

Today on the Salesforce Admins Podcast, we talk to John Wall, co-host of the Marketing Over Coffee Podcast. Join us as we chat about how tools like generative AI are reshaping workflows, strategies, and content creation for marketing. You should subscribe for the full episode, but here are a few takeaways from our conversation with

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ProVision: Tackling Multimodal Data Challenges with a Scalable, Vision-Centric Framework

Introduction The development of multimodal language models (MLMs) such as GPT4-V and BLIPs [1,2] have enabled many multimodal applications such as answering complex image-based queries; for example, “How many students are raising their hands in this image?”. These models rely heavily on instruction data—datasets that pair visual content with corresponding questions and answers.  However, generating

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Ensuring AI Accuracy: 5 Steps To Test Agentforce

Artificial intelligence (AI) agents are intelligent systems that can reason and act on behalf of customers and employees. But to realize their full potential, we need to test and configure agents without disrupting live production environments. That’s where you as an admin come in.  Building an effective AI agent isn’t just about deploying advanced models—it’s

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