CRM

With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, that’s no easy feat. But the OXXO […]

Today’s commerce professionals are navigating a rapidly evolving landscape—tasked with driving growth, delivering seamless customer experiences, managing omni-channel operations, and maximizing marketing ROI. That’s why it’s essential to continuously sharpen your skills, learn from a community of innovators, and develop a future-ready strategy. As we enter the fourth decade of modern commerce, one thing is

This article was co-authored by Holly Prouty and Tuhina Koppikar, Lead Researchers on the Salesforce Research & Insights team.  At TDX ’25, the Agentforce Feedback Zone gave the Salesforce Research & Insights team an opportunity to listen to and learn from 228 admins, developers, and architects exploring Agentforce capabilities.  Research & Insights partners tightly with

Building a strong brand isn’t just for big business. For small and medium-sized businesses (SMBs), brand guidelines can be the difference between an unforgettable presence and one that gets lost in the crowd. Without clear guidelines, logos get stretched, colors vary, and messaging feels inconsistent. This is your brand, it should be respected, just like

Salesforce AI Research introduces xGen-small – An enterprise-ready compact Language Model that combines domain-focused data-curation, scalable pre-training, length-extension, instruction fine-tuning, and reinforcement-learning to deliver Enterprise AI with long-context performance at predictable, low cost.  Flipping the Traditional Scale-Up Paradigm Small language models are uniquely suited to tackle the complex, high-volume inference demands of modern enterprises. Business workflows

Promotions can make sales easier. Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Benefits

Agents are powerful productivity tools and their power can extend beyond the Salesforce Platform, thanks to third-party service integrations. In the Spring ’25 release, we introduced External Service (ES) actions for agents, a simpler and faster way to call third-party services from an agent. In this post, we’ll look at the different components at play,

Introduction  As AI agents become part of our everyday workflows, we expect them to handle tasks quickly, clearly, and thoroughly. But to do that, they need to fully understand what we’re asking — and that often takes more than a single message. Take this simple ask: “Can you cancel an order for customer Jane Doe?”