CRM

We are so inspired to see our thousands of global customers transform and become Agentforce companies. That’s why we are excited to announce our NEW Salesforce Customer Success Awards*, celebrating the remarkable achievements of Salesforce customers using Agentforce. These awards will recognize innovation, leadership, and the impactful use of Agentforce to drive success, foster trust, […]

Marie Rosecrans is the Senior Vice President of Small and Medium Businesses (SMBs) Marketing at Salesforce. She’s passionate about empowering small business owners to use technology for success. Marie’s parents emigrated from the Basque region of France and Spain, starting their own businesses in the U.S. She’s lived the life of a small business owner

What makes something super? Often defined as “beyond the ordinary”, being super means going above and beyond the status quo. It indicates a high level of achievement and excellence in a specific area. With this as inspiration, and feedback from Trailblazers like you, we set out to supercharge the next iteration of superbadges. Here’s a

You have a complex, high-end prospect, and you know it will take finesse to close the deal. How do you manage it while keeping track of all the moving parts? That’s what it’s like when sales reps manage approvals, pricing, and legal terms piecemeal, chasing down stakeholders for every deal. Deal Desk teams can help

If you’re a startup founder, trying to predict sales might feel like a challenging task in an already overwhelming list. With limited data and unpredictable markets, it’s easy to feel stuck and unsure if your next move will drive growth or drain resources. Yet, without a clear forecast, you risk missing key opportunities — or

We’re in a global labor shortage — every company has more jobs to be done than they have people to complete them. Agentforce can help bridge this gap, but agents need the right data and clear instructions to be effective. That’s where Agentblazers come in. These forward-thinkers don’t just embrace the latest technology; they become

Are you a marketer and feel like you have data figured out because you have a customer data platform (CDP)? Sorry, but you have to start all over again. I say that half-jokingly, as the truth is marketing has entered a new era of agentic AI. CDPs helped us bring our data together to create

We kicked off 2025 with our CIO for Good Summit in New York City. The summit is the second of its kind, following in the heels of Cloud for Good’s successful inaugural CIO for Good Summit held in 2024 in San Francisco. The one-day summit was an opportunity for visionary CIOs and senior technology executives

There’s a certain restaurant near my home, with a menu that is a wire-bound book, chock-full of dozens of dishes from a wide variety of cuisines. The food is usually good, but I don’t go very often because the overwhelming menu makes ordering a chore. Navigating through such a vast selection leaves me feeling indecisive