CRM

Feeding America: Success in Data Warehouse, Direct Response, and Grants Management

Feeding America is the largest hunger-relief nonprofit organization in the United States. Their mission is to feed America’s hungry, raise awareness about food insecurity and hunger, and ensure equitable access to nutritious food for all through a nationwide network of more than 200 member food banks, 21 statewide food bank associations, over 60,000 partner agencies,

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Every day, consumers are flooded with ads, emails, and notifications. For businesses, this creates a critical challenge: How do you capture your target audience’s attention and keep them engaged? The answer lies in hyper-personalization‌, ‌a strategy that uses AI, data analysis, and business intelligence to deliver experiences that feel uniquely tailored to each individual. But

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Data Cloud for Education: Creating Meaningful Relationships Across the Student Lifecycle

Nowadays, data is perceived as a source of control or power—that is, data plays a vital role in guiding and informing teams. We also know that data is so critical to knowing who your constituents are and building truly meaningful relationships. Institutions collect huge amounts of data— not just on active students but also on

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Great Marketing Personalization Starts With a Great Data Foundation. Here’s How to Get Started.

As marketers, we know that personalization isn’t a “nice to have” anymore. It’s a must. But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. According to Salesforce’s 9th State of Marketing report, only 32% of marketers are completely satisfied with how they use customer

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Small Business Ecommerce: How to Compete with Big Enterprise

The internet is loud — especially for a small or medium-sized business (SMB). And, if you’re a small ecommerce business competing with large enterprises, you’ll face plenty of David vs. Goliath moments. However, there’s space for everyone; commerce business owners expect online purchases to drive a significant revenue increase in the next two years. Our

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