CRM

AI Agents Are Smart – Knowing When To Step Aside Makes Them Smarter

A successful digital customer experience is built on speed, accuracy, and efficiency, and AI agents deliver this in spades. But a great AI agent doesn’t just automate: It knows when to step aside.  Whether it’s a mortgage applicant with complex financials or a VIP customer with a unique request, AI agents must recognize their limits

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What is Customer Data Management? Everything You Need to Know

For growing startups, every decision counts — especially those driven by customer data. As businesses strive to grow in competitive markets, the ability to understand customer data can mean the difference between success and stagnation. Learn the critical role of customer data management for startups, as we explore its transformative potential to grow your small

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The key to customer service success isn’t AI or humans – it’s both

Customer service today is dominated by artificial intelligence (AI), and for good reason. AI can do everything from handling routine tasks with unparalleled speed to analyzing customer data and offering personalized recommendations. These are need-to-haves in a time where 77% of customers expect to interact with someone immediately when they contact a company, and 65%

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How Delta Dental of Arizona Modernized its Member Experience with Salesforce Data and Marketing Cloud

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the company’s marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys.  Greenwood was familiar with Salesforce

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that

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Automate Accessibility Testing with sa11y to Enhance Efficiency and Accuracy

Salesforce is committed to delivering a high-quality user experience and making a positive impact for our customers by allowing customers to focus on strategic tasks while improving overall efficiency and user satisfaction. A key part of this is ensuring that our products are accessible to all, including people with disabilities. To meet the growing need

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Bridging the Digital Divide: AI’s Role in Business Growth

Not every business is keeping up with digital advancements, and the gap between those who do and those who don’t is growing. This is called the digital divide. Small and medium businesses (SMBs) like yours need the right tools to stay competitive. Many businesses are already using artificial intelligence (AI)  to improve efficiency and customer

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