CRM

When you go to login.salesforce.com, do you consider what happens technically once you’ve logged in? In many ways, you don’t need to because Salesforce thinks about it for you. But if you want to better understand how Salesforce empowers your enterprise applications, there’s no better place to start than its concept of tenancy.   Think of […]

Today, as we celebrate the 15th anniversary of the Salesforce MVP program, we’re proud to recognize a new class of inspiring leaders who continue that legacy of excellence. These individuals are product experts, mentors, community leaders, and connectors. They’re the people who answer your questions late at night, create the resources you turn to, and

Having a digital storefront is a necessity for small or medium-sized businesses (SMBs) these days. Whether you’re selling products or services, online stores give you reach. ‌The days are gone when SMBs used to invest in resources to build their online stores. With technology leveling up every day, you don’t need to waste your time

Among the various types of cyber attacks, ransomware stands out as a significant threat to businesses today. Ransomware is a form of malware that threatens to publish or permanently block access to a victim’s data unless a ransom is paid. 59% of organizations were targeted by ransomware last year, and though the attack rate has

Highly successful entrepreneurs often go to the beat of their own drum, and with good reason. With most new ventures facing significant challenges in their early years, entrepreneurs must do things differently to thrive. What might seem unusual to others becomes second nature to those building successful ventures. Certain habits consistently appear among thriving business

The Challenge with Flows Today Salesforce flows sit at the heart of modern CRM automation, yet authoring them still requires a unique mix of declarative drag‑and‑drop and Apex know‑how. To ease this process, Salesforce has committed to incorporating cutting-edge Generative AI technologies such as Agentforce for Flow (A4F, now generally available). A4F uses AI to

In an era where technology is advancing every day, the ability to work with and understand artificial intelligence (AI) is no longer a luxury — it’s a necessity.  That’s why it’s more important than ever to become an Agentblazer — someone who has the skills and vision to transform how work gets done in the

Building and testing intelligent agents is key to delivering great experiences. However, thoroughly vetting your agent’s behavior across different scenarios can be a challenge. Manually providing specific contextual information, like the current app, record page, or user data for each test run in Agent Builder, is often tedious and time-consuming. Without this precise context, it

Hey, entrepreneurs, solopreneurs, startup founders, and small and medium-sized business (SMB) owners — what are you reading these days to boost your business? Better yet, what are the best marketing books for beginners? We’ve got you covered. We’ve curated a list of innovative and practical marketing books specifically for SMB owners like yourself. These resources