CRM

Discover the powerful partnership that drives Salesforce sales. Are you a seasoned sales professional looking for your next big move, or perhaps just starting your career in sales, dreaming of a role at the world’s most trusted #1 AI CRM? If you’ve ever hesitated to explore opportunities at Salesforce because you’re unsure about the technical […]

The Parkinson’s Foundation (the Foundation) is a national nonprofit organization that makes life better for people with Parkinson’s disease through expert care and research. Since 1957, the Foundation has invested more than $474 million in Parkinson’s research and clinical care, and built on the energy, experience, and passion of the global Parkinson’s community in everything

Getting real value from your data often means sifting through massive datasets, which can be a slow and challenging task. To make data access faster and more efficient, Salesforce has released the new Data Cloud Query Connect API, which supersedes the V1 & V2 Query API.  The Data Cloud Connect API is the programmatic interface

Come along as we interview Salesforce Account Strategist and former Sales Apprentice, Daniel Ward, on his journey into tech sales. In your own words, describe what tech sales is? Sales in the tech & SaaS sector is a complex process that involves guiding customers through a journey of evaluating different options and vendors to find

Raise your hand if you love major change .… No one? Not a surprise. Yet, like it or not, today’s workforce is facing the biggest change since the Industrial Revolution, as AI is poised to radically reshape how work is done. How you face this transition can make all the difference, said Ruth Hickin, vice

Are you ready, Awesome Admins? It’s almost time for the Winter ’26 Salesforce Release! An essential part of every admin’s job is staying on top of the latest Salesforce Releases. Three times a year, Salesforce releases new features and updates to our technology, enabling users everywhere to take advantage of the latest and greatest that

We asked artificial intelligence (AI) what the future would look like for small and medium-sized businesses (SMBs), and the answer was both inspiring and practical: “Small businesses will operate with the power of enterprise-scale tools. AI will automate routine tasks, personalize every customer interaction, and guide smarter decisions in real time. The playing field to

Everyone’s asking the same thing right now: Is AI going to take my job? But I think that’s the wrong question. A better one is: How is AI going to fundamentally change my job? I’ve been thinking about that a lot lately, especially as I spend more time working with AI. As a writing partner.

When AI agents first hit the scene, some companies rushed to replace humans in the contact center, convinced AI could do it all. But it didn’t take long to realize they’d overestimated what AI could do and underestimated the power of people. What they actually needed wasn’t fewer humans. It was smarter support. That starts