CRM

Brands are increasingly turning to innovative commerce solutions to stay competitive. Going Direct to Consumer with Salesforce offers a range of benefits that can help brands thrive in the digital marketplace. A Competitive Advantage for Direct-to-Consumer From implementing AI efficiently and cost effectively to ensuring a great customer experience that is secure, there are plenty

Salesforce has made steady progress on improving Lightning Experience performance. We started a dedicated program to improve Lightning Experience Page Time (EPT) and shared our plans with you. By the program’s first anniversary, we achieved a 12% boost, and at Dreamforce 2024, we announced that Lightning is now 25% faster. But our work doesn’t stop

Last week, four major research universities announced sweeping budget restrictions. Northwestern cut non-personnel budgets by 10%. MIT froze hiring. Washington State began planning for what their provost carefully termed “near-term futures where reductions are necessary.” These moves come as the Trump administration’s new policies threaten to slash federal research funding, with some institutions facing losses

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. What if you could find the number that answers your question — and helps you paint an accurate yet exciting picture for investors? This number exists in the form of

Did you know that 65% of customers expect companies to adapt to their changing needs and almost as many feel companies are treating them as a number? As a small and medium business (SMB) leader with limited budgets and resources, you may feel pressure to keep up. Artificial intelligence (AI) offers a transformative solution, helping

Cybersecurity is a shared responsibility between a provider and their customers. While Salesforce builds enterprise-grade security into every part of our platform, customers play a vital role in protecting their data—especially amid a recent rise in sophisticated social engineering and phishing attacks targeting Salesforce customers. Threat actors have been observed employing various social engineering tactics, including voice

Salesforce helps over 150,000 customers transform how they connect with their customers through our powerful customer relationship management (CRM) platform. But simply having this technology isn’t enough — companies need someone who can turn all these capabilities into real solutions. That’s where Salesforce Administrators come into play. Every successful company using Salesforce has something in

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. While competitive rates, fees, and pricing are key factors in driving loyalty to an FSI, customers expect more digital-first experiences. Moreover, interactions need to be quick, personalized, and available 24/7 on mobile apps, websites,