CRM

When people ask me how I got started designing with AI, I give them the honest answer: I didn’t have a grand plan. I wasn’t setting out to reinvent my design process or become an expert in a new tool. I just wanted to see if I could breathe life into an old game idea […]

Engine is a fast-growing business travel platform trusted by over a million business travelers. With a user-first, commitment-free model, Engine is redefining modern travel management. As a contractless company, customers don’t have to lock into a contract to use the platform; they can stop and start anytime. This flexibility means Engine must earn customer loyalty,

It’s been an exciting journey since we first introduced Salesforce Code Analyzer, our code scanning product that’s free for all Salesforce Developers. Our goal has always been to provide you with a powerful tool to build secure, high-quality solutions on the Salesforce Platform. Today, we’re thrilled to announce that Salesforce Code Analyzer v5 is now

Do you remember the thrill of “Choose Your Own Adventure” books, where every decision shaped your journey? How fun were they? Now, imagine applying that same spirit to finding the perfect customer relationship management (CRM) for your small or medium-sized business (SMB). With countless options and endless paths to success, choosing the right CRM can

In an era of relentless change and digital transformation, it’s not often that professionals — especially senior leaders — choose to return to a former workplace. Yet, across Salesforce ASEAN, that’s precisely what’s happening. Leaders like Paul Baptist, Daisy Santosa, and Heather Mao have each taken their own journey through the region’s dynamic tech landscape,

You’ve launched your Agentforce experience. Congrats! But if there’s one thing we’ve learned at Salesforce, it’s this: success doesn’t start at go-live. It starts with what comes next. As someone helping run Agentforce on our own Help site, I’ve seen firsthand what it takes to keep an AI agent smart, safe, and helpful long after

Spend five minutes with Paul Baptist and you’ll know this: he’s not your typical corporate leader. Equal parts sharp strategist and candid storyteller, Paul leads Partner Success at Salesforce ASEAN with a style that’s as people-first as it is performance-driven. Based in Singapore and deeply embedded in the nuances of a region that defies one-size-fits-all

Some business models are truly complex, requiring nuance, customization, and ultimate visibility across each operating unit. Case in point: Consider the myriad of needs and capabilities required for a highly regulated pharmaceutical company that both manufactures and sells pet medications to vets, partners, and pet owners alike. That’s… a lot.  And that’s exactly what Wedgewood

Add learning and development to the list of business functions that AI is turning on its head. Companies are adopting artificial intelligence (AI) at such a frenetic pace that the half-life of AI skills has shrunk to a fraction of what it once was. The old model of corporate training, designed to roll out over