CRM

What do TAM, SAM, and SOM have in common? They all have your market in mind for growing your business. The size of a potential market is a key consideration in many business decisions. It can determine how much product to make, how much to invest in small business marketing, how things are priced, and

At Salesforce, trust is our #1 value. We understand that our customers’ success depends on the security of their data. That’s why in addition to our ongoing internal security assessments, we continuously invest in rigorous security research through external initiatives, leading to continued proactive product improvements. Today, we are sharing insights from a recent collaboration,

It’s summertime, which means the holidays will be here before you know it. June is the right time to revisit and shore up security for your ecommerce website. Whether you are new to this or have been operating in the ecommerce industry for years, you can never be too secure. Here are some ways to

Two years ago, “AI literacy” was a niche C-suite term. Today, how executives use AI is evolving, as they discover AI is an essential thinking partner. The most effective among them are using it daily.  They’re using it to set strategy, and as a cognitive sparring partner to challenge biases, preempt unseen risks, and do

Model Context Protocol (MCP) is a key component of Agentforce 3, helping AI agents scale through standardized access to tools and services. As part of this effort, Salesforce has released a local MCP server for Salesforce Developer Experience (DX) — giving agentic IDEs, like Agentforce for Developers, Cursor, and Claude Desktop, a reliable way to

Today, we’re excited to announce the pilot release of Salesforce Hosted Model Context Protocol (MCP) Servers — a groundbreaking capability that enables AI agents to securely access your Salesforce data and help teams across your entire organization. This launch is part of our broader commitment to agentic interoperability, creating an open ecosystem where AI agents

Remember when customer service meant waiting on hold for 20 minutes listening to elevator music? Those days are fading fast. Today’s customers expect help where they already spend their time — scrolling through X, posting on Instagram, or venting on Facebook. This style of customer service management isn’t some pie-in-the-sky vision of the future. According

The next era of customer experience has already begun—transforming the way businesses connect, serve, and grow with steady momentum. At the heart of this shift is agentic AI: intelligent, collaborative systems that work alongside people.  In a recent fireside chat with AI leaders from Salesforce, Accenture, and Google Cloud, one thing was clear: we’re at