CRM

The Secret to Beginning Your Career During the Era of AI Starts at Salesforce.

Are you a university student ready to kick-start your career at the cutting edge of technology? You’ve come to the right place. At Salesforce, we’re not just using AI, we’re redefining it. As digital natives, you’ve grown up in an environment powered by smartphones, cloud apps, social media, and now AI. You’ve been immersed in

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3 Ways to Get the Most Out of Salesforce Customer Success at Dreamforce

It’s the most exciting time of the year. Dreamforce 2025 is almost here! This October 14–16, Customer Success at Dreamforce takes center stage as we dive into the strategies, stories, and innovations shaping the future of customer experience. From hands-on learning to AI-powered insights, you’ll discover how to unlock new levels of customer success excellence

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Behind The Scenes: Building Agentforce for Salesforce

Key Takeaways Full Copy Sandboxes are essential for realistic AI agent testing. Using a complete replica of production data allows developers to accurately test complex scenarios, performance under load, and edge cases without any risk to live operations. Testing is crucial for building trust in AI. The Agentforce Testing Center enabled systematic stress tests, negative

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From Hidden Superpower to Active Advantage: How to Connect, Transform and Action Your Data with Data Cloud

Turn your activated Data Cloud into business results. This guide shows you how to connect scattered data, transform it into customer insights, and automate actions that make you look like a mind reader. You’ve activated Data Cloud in your Salesforce Foundations. Congratulations! But if you’re like most admins, you’re probably looking at your Data Cloud

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Trust & Security at Dreamforce 2025

Dreamforce returns to San Francisco October 14–16, 2025. This year, Salesforce Security & Trust will have a significant presence, showcasing new innovations, hands-on learning, and engaging activations that help customers protect data, strengthen resilience, and explore the future of trusted AI. What to expect Security keynote Join us for the *first ever* Security Keynote featuring

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New Rules of Engagement: A Marketer’s Guide to iOS26 and Android 16 Changes

Apple and Google recently rolled out updates in iOS26 and Android 16, pushing ahead a major shift in marketing. From altering visibility and delivery to a greater focus on control and experience, messaging has never been more exciting – or more challenging – for marketers. These changes are reshaping how subscribers see, engage with and prioritize

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