CRM

Salesforce’s marketing community has converged in the Windy City of Chicago for the 2025 Connections conference, Salesforce’s annual gathering for marketing, commerce, and service professionals of all levels to connect with peers, be inspired, learn from thought leaders and experts, and discover the latest trends in marketing and upcoming marketing product innovations. The Cloud for […]

Retail leaders are dealing with more complexity and uncertainty than ever. Today, 70% of retailers’ applications are disconnected, and they use over 44 different systems, on average, to run their businesses. This result? Shopping experiences feel clunky, inconsistent, and impersonal. To make it easier and more economical than ever to deliver a cohesive customer experience,

There’s been a lot of talk about the Agentforce development lifecycle. As admins, we know that you can’t just jump into building without an implementation plan to guide users to adopt new technology. So how do we get to the development lifecycle and create a partnership between our users, customers, and agents? We build a

Developers often face the challenge of understanding and enhancing code written by others, primarily when the logic is spread across multiple files and involves complex abstractions. When using Dev Assistant, its default behavior of only considering currently open files as context can lead to incomplete explanations of business logic and potentially misdirected code enhancements. For

Imagine trying to sell hiking boots to someone who never steps off the pavement? Or pitching pet food to someone without a pet. Sounds like a waste of time, right? No matter how great your product is, if you’re talking to the wrong people, it’s a lost cause. Yet, many small and medium-sized businesses (SMBs)

Salesforce is introducing a new capability, Named Query API, that simplifies how admins and developers can give agents and apps access to data in their org. With Named Query API, you can define SOQL queries from which you can then create custom agent actions for agents, and expose them as REST APIs for use by

If you’ve used Salesforce’s generative AI tools at work, chances are that data masking was working diligently in the background to safeguard your company’s sensitive information. This crucial piece of security infrastructure automatically swaps out personally identifiable information (PII) and other protected data with fictional but realistic approximations — allowing LLMs to generate accurate responses