jay.kim@experientialdesigngroup.com

Why Wendigoon and other creators are taking talent management into their own hands

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As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management. On Tuesday, YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator to enter the talent management business by announcing his part-ownership of the talent management firm […]

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Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say

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Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space en masse and competing with one another, trying to stand out in a competitive landscape enough to scoop up any spare ad dollars. Similar to a peacock mating dance, smaller, regional and specialized

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3 Ways to Use B2B Data to Simplify Your Marketing Campaigns

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Are B2B marketers overwhelmed by all the data at their disposal? The short answer is yes. Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer –

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Design at Dreamforce ’24: Everything You Need to Know

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Dreamforce 2024 is only weeks away. Join us for the largest and most trusted AI event in the world on September 17-19, 2024, in San Francisco and on Salesforce+.  We invite everyone — developers, designers, admins, partners, and anyone who uses Salesforce — to be a part of the design conversation. This is your go-to

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A Salesforce Admin’s Guide to Dreamforce 2024

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Dreamforce ’24 is just around the corner, and it’s packed with opportunities to help Awesome Admins succeed in their ever-evolving roles. Learn how you can be instrumental in the AI era and continue developing your skills through the admin core responsibilities — at Dreamforce and beyond! You’ll discover how to leverage AI and data, grow

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Powering Holistic Advising Campuswide with Salesforce For Student Success at USC

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The University of Southern California (USC) is a leading and innovative private research university in Los Angeles, CA, which is comprised of 23 schools and divisions. Its central mission is to develop human beings and society by cultivating and enriching the mind and spirit. Its mission is accomplished by teaching, research, artistic creation, professional practice,

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A Google Ads Glitch Likely Triggered A Data Breach Within Google Merchant Center

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Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC

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Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started

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Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and profitability doubled from $6.7 billion to $13.5 billion, according to the company’s earnings report on Thursday. Making more than $12 billion in

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