If you work in comms, this isn’t a distant trend. It’s already reshaping how your clients, your company and your stories are being discovered. Some of the professionals I met at both conferences are
only now realizing that AI-driven visibility isn’t about ranking first; it’s about being included in AI-generated answers. And in this new landscape, content published in high-authority media outlets
often carries more weight with LLMs than traditional backlinks or SEO-optimized blog posts.