Google’s upgrading of some search campaigns to AI Max is good news, The Drum writes in an analysis. The upgrade is occurring “whether the account owner read the
email or not,” and there is no opt-out, The Drum says. The shift affects every seacrh campaign still running campaign-level broad match or automatically
created assets—the only choice is to switch off those features. But the move makes sense, The Drum adds. Google has
added query-level reporting, brand controls and text guidelines. Brands that want to appear in Google’s new AI search formats needs AI Max or Performance
Max.