Digital out of home ad spending will grow by double digits this year to over $30 billion, according to an estimate by PQ Media, Invidis reports. Last year, DOOH grew globally by 12% YoY,
marking its fourth consecutive year of double-digit growth. Traditional OoH spending increased by 4.1%. This included static billboards, posters and ambient media. Combined spending rose by 6.8%.
Further market development is expected to be driven by improved programmatic buying tools, artificial intelligence and smart technologies.