Search Engine Marketing

Google Search demoting content that is starkly different from the main content of the site

Google has confirmed that it has search ranking systems that look to see if content or portions of content on a site are “independent or starkly different from the main content of the site,” a Google spokesperson told Glenn Gabe, an independent SEO consultant. We have seen examples of portions of large sites seeing large […]

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Inbound or outbound? What 1,000 consumers reveal about search, social and AI

Today, we’re pondering many important questions:  Are search engines still at the core of consumer search, or is TikTok becoming the reigning platform? Have technologies like ChatGPT gone mainstream yet, or are we in an industry echo chamber about its adoption curve? Ultimately, how should marketers future-proof their strategies to remain relevant in the consumer

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5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] via @sejournal, @hethr_campbell

Join us for expert, actionable insights from Moxo, as we address the challenge of building long-term relationships and keeping your clients coming back. The post 5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar] appeared first on Search Engine Journal.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends

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A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success via @sejournal, @gregjarboe

Discover the new era of SEO. Expand your skill set beyond Google and master cross-channel strategies with YouTube, LinkedIn, and more. The post A New Era Of SEO: Leveraging YouTube, LinkedIn, And Cross-Channel Strategies For Success appeared first on Search Engine Journal.

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