Search Engine Marketing

CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics

Cost-per-click (CPC) rates are rising across industries. In fact, CPCs are up by an average of 10% year over year, according to WordStream. It’s time to address this challenge. Lisa Salvatore, Sr. Manager, Lead Acquisition at CallTrackingMetrics, puts it this way:  “You can give the digital advertising landscape credit for one thing: keeping us on […]

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Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024 via @sejournal, @lorenbaker

Looking for the best affiliate marketing platforms for driving sales? Explore our top picks and how they can help you increase revenue and brand visibility. The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024 appeared first on Search Engine Journal.

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Google Ads bug hits GCLID conversion tracking

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids,

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SEO Experts Gather for a Candid Chat About Search [Podcast] via @sejournal, @BennyJamminS

Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a good thing you have a lot of interesting stuff to say. The 100th episode of “SERPs Up” was full of awesome guests. Here’s a summary of the

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