Search Engine Marketing

Advanced SEO: How to level up your keyword strategy

The SEO community has been constantly reminded to prioritize the user in recent years.  One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just surface-level SEO. It requires thorough research, strategic analysis and even some internal advocacy to reshape

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YouTube adds channel-level ad category blocking controls

YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works: Creators can access ad blocking controls via YouTube Studio on desktop. Feature available to channels with watch page monetization enabled. Controls can be found under Settings. Why we care. While this change could improve brand

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