Search Engine Marketing

Why advertisers aren’t happy about Google Merchant Center Next

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Google is encouraging merchants to try out its new “Merchant Center Next” platform, promising enhanced features and simplified product management. However advertisers are citing issues with this evolution of Merchant Center. Why we care. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to […]

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How to become a recommended solution provider on Google entity lists

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In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search.  The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of

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What 4,538 Domains Tell Us About ccTLDs Ranking In The US via @sejournal, @Kevin_Indig

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Gain insight as this article explores a thousand random keywords to see if ccTLDs are becoming more relevant in US search results. The post What 4,538 Domains Tell Us About ccTLDs Ranking In The US appeared first on Search Engine Journal.

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Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two via @sejournal, @gregjarboe

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Discover the changing landscape of digital video advertising and the shift towards business outcomes as key metrics, according to the latest IAB report. The post Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two appeared first on Search Engine Journal.

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