Search Engine Marketing

HubSpot’s SEO collapse has been the talk of the SEO world for the last several days. As a reminder, here’s a screenshot of HubSpot’s organic traffic drop, based on Semrush data: Among the endless reactions and perspectives, two former HubSpot employees shared five good reminders about SEO strategy. 1. SEO takes time Pruning content and […]

Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account’s performance. However, some recommendations offer valuable insights or significantly improve results when applied effectively. This article explores the most common recommendations: Those that should be ignored because they typically do more harm

Yahoo appears to be testing some new AI related features within Yahoo Search. In fact, some are seeing Yahoo show a banner at the top of Yahoo’s home page that says, “We’re building a new yahoo.com to show more of what’s interesting to you.” The new search features include: AI powered chat AI generated answers

In marketing – whether digital or not – we all understand the power of a strong brand.  A recognizable brand is vital for earning and keeping attention, driving trust, and building loyalty.  On the agency side, this connection is clear: branding influences how we engage clients and deliver value. But how often do we consider

SEO agencies are perfectly positioned to expand their services to include website management.  The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines.  Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside