Understand SERP visibility and why ranking #1 is no longer sufficient for brand impressions and clicks in today’s digital landscape. The post Google SERP Layout Shift: Position 1 Now Appears Halfway Down The Page appeared first on Search Engine Journal.
AI Overview tracking can tell very different stories depending on the prompts, query types, and markets included in the sample. The post Google AI Overview Data Looks Different For Commercial Queries appeared first on Search Engine Journal.
Advertisers may soon have more control over how AI Max campaigns participate in branded searches — addressing a main concern marketers have raised since the campaign type launched. What’s happening. Some advertisers are reporting a new “Branded Searches” control inside AI Max campaigns that lets them choose how the campaign handles brand-related queries. The setting
Google appears to be testing new branded search controls in AI Max campaigns Read More »
Matt McGee was the former Editor-in-Chief at Search Engine Land, technically my boss at this site, for a period of time. I had the honor of interviewing Matt McGee, where we spoke about the early days of SEO, something he called the “Wild West” days of SEO, where you’d do keyword stuffing, cloaking and all
Matt McGee on the Wild West days of SEO Read More »
Google is bringing lead management directly into Google Ads, giving advertisers a centralized place to track, qualify and manage Google-hosted form leads while feeding higher-quality conversion signals back into its AI bidding systems. What’s new. Google Ads now includes a dedicated lead management interface designed to help advertisers organize and act on leads generated through
Google Ads launches built-in lead management dashboard Read More »
It’s a beautiful time to be in content marketing. AI writes your blog posts. It drafts your meta descriptions. It can knock out a month of social captions before your coffee goes cold. There’s just one problem: it all sounds the same. Yours, theirs, and the competitor you don’t even respect. Same tidy sentences, same
How to train Claude to sound like your brand Read More »
Creative testing has become a volume game in paid social, but producing more ads doesn’t automatically improve performance. When accounts become flooded with minor variations, budgets fragment, learning phases stretch longer, and performance insights become harder to interpret. The strongest advertisers today are focusing less on creative quantity and more on differentiated concepts. They’re testing
How to structure paid social creative testing for better performance Read More »
Two and a half years ago, I wrote an article for Search Engine Land about how retrieval-augmented generation (RAG) was the future of search. That piece argued that RAG was not Google’s reactive answer to ChatGPT. It was the architecture they had been building since the REALM paper in August 2020. SGE (now AI Overviews) was
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail’s pull on AI Mode brand visibility, and new ad formats arrive. The post Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews appeared first on Search Engine Journal.
B2B PPC advertisers have more options than ever for measuring success. In the past, you had to rely on form-fill data alone. Now, you can feed a wealth of offline conversion data into Google Ads and Microsoft Ads. It’s tempting to measure every possible metric, but optimizing toward all of them isn’t a good idea.
Why your B2B PPC metrics may be lying to you Read More »
