Search Engine Marketing

ChatGPT ads are coming — here’s how you should prepare now

OpenAI has begun testing ads in ChatGPT for a limited set of U.S. users, with placements clearly labeled as sponsored. The platform’s internal economics suggest it’ll be available to everyone sooner rather than later. When it does, advertisers will have access to a rare new channel for demand capture. But advertisers should enter this space […]

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The Digital Markets Act promised fairer search. It’s failing.

SEO professionals don’t agree on much. But over the past decade, we’ve come together around the conviction that Google has abused its dominant position, that it systematically favors its own products over better alternatives, and that something must be done to create fairer competition in search.  In 2022, the European Union passed the Digital Markets

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Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot

If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the search behavior your marketing strategy was built on has changed, and waiting for traffic to rebound isn’t a strategy. This is the reality you’re facing in

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10 Reddit comment frameworks that drive engagement without sounding like ads

Most people fail on Reddit because they write comments like ads. Reddit eats ads for breakfast.  It’s better to follow a Reddit comment framework that has been proven thousands of times to get engagement and increase visibility and awareness.   The winning move? Be useful first, be human, then casually exist as a company. Below are

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