Yes, SEO and AEO have plenty of overlap, but they aren’t the same. Sticking with your tried-and-true SEO approach won’t get you as far in AI search visibility. So what needs to change? Rather than revisit content structure for AI search, I’ll focus on three priorities that matter more in AI search and three that […]
6 SEO priorities to rethink for AI search Read More »
AI search doesn’t work like traditional search. A prospect might ask ChatGPT for the best CRM for manufacturing companies, compare options in Google’s AI Mode, refine their requirements over several follow-up questions, and make a shortlist — all without ever clicking a website. If your company appears in those conversations, you’ve influenced the buying process.
How to measure prompt-level visibility in AI search Read More »
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation. The post Build An OKF Brain Like Mine! appeared first on Search Engine Journal.
Build An OKF Brain Like Mine! via @sejournal, @marie_haynes Read More »
The lines between paid media, PR, and SEO are officially gone. Investing in baked-in YouTube sponsorships, native UGC, and third-party review incentives is the modern equivalent of buying a high-DA backlink. When you fund these channels, you’re investing in information sources that shape how AI systems understand and recommend your brand. A recent social media
Paid media is becoming an SEO investment in AI search Read More »
[Boston, MA, July 6, 2026] — Search Engine Land today announced that Traffic Think Tank has officially joined the Search Engine Land family, expanding opportunities for search marketers to connect, collaborate, and learn through one of the industry’s most established professional communities. Traffic Think Tank will continue operating as a private Slack community, providing members
Search Engine Land welcomes Traffic Think Tank to its community portfolio Read More »
Not enough people are treating Meta AI as a serious AI search contender. The SEO crowd talks about Google AI Mode, ChatGPT, Claude, Gemini, Perplexity, and RAG, and sure, those things matter. But Meta AI already has something most AI companies would give anything to replicate: scale. By May 2025, Meta AI had reached one
Why Meta AI could become search’s sleeping giant Read More »
Declining organic traffic doesn’t always signal failing content. Here’s how to measure influence when AI search disrupts traditional SEO metrics. The post AI Content Didn’t Stop Working, Your Metrics Did appeared first on Search Engine Journal.
AI Content Didn’t Stop Working, Your Metrics Did via @sejournal, @MattGSouthern Read More »
Google’s John Mueller responded to an SEO using LLMs-Author.txt to separate themself from others with the same name. The post Google Answers Question About LLMs-Author.txt For SEO appeared first on Search Engine Journal.
Google Answers Question About LLMs-Author.txt For SEO via @sejournal, @martinibuster Read More »
Google’s Open Knowledge Format turns your website’s ideas into a linked graph agents can traverse. Here’s what that means for how machines understand your site. The post Google’s Open Knowledge Format Could Work For Websites, Too appeared first on Search Engine Journal.
Apple’s WebKit announced a new MCP server for Safari that enables AI-based website debugging for SEO and Core Web Vitals. The post Safari’s New MCP Server Enables AI Debugging For SEO And CWV appeared first on Search Engine Journal.
