Search Engine Marketing

Google’s May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March. The post Google’s May Core Update Complete After Volatile Rollout appeared first on Search Engine Journal.

Learn to check if Google has indexed your site and what to do if not, so you can show in search results.

SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update. The post ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows appeared first on Search Engine Journal.

SEO has expanded beyond conversion into the operational side of the business, because that’s where the signals AI engines increasingly rely on get created. When AI systems decide whether to recommend a brand, they evaluate post-sale signals like onboarding accuracy, performance outcomes, integration depth, and customer advocacy. Most of that information lives inside sales, support,

Not sure if your site is agent-ready? Google’s new Lighthouse report checks three things most SEOs haven’t tackled yet. The post How To Use Lighthouse To Test Your Website For Agentic Readiness appeared first on Search Engine Journal.

It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. Return on ad spend is exceptional. Lead quality meets expectations. Average order value is exactly where it should be. Then the ask comes in: Double the budget and keep

Google has confirmed that the Google May 2026 core update has finished rolling out. The second core update of 2026 started on May 21, 2026 and took about 12 days to roll out completing on June 2, 2026. As a reminder, this is Google’s second core update of 2026. It follows the March 2026 core update,

Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to argue themselves into irrelevance. The real argument is about ownership.  Who gets to define what search becomes next? Who gets the budget? Who gets to explain

Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix. The post How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework appeared first on Search Engine Journal.