Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset window for each version Key dates: V19: February/March 2025 launch V20: Mid-year release V21: Q4 2025 rollout Why we care. […]
Google outlines 2025 ads API roadmap Read More »
Take your SEO strategy global with this comprehensive guide. Learn how to optimize your website for different markets and languages. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.
LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills. The post LinkedIn Report: Most In-Demand Marketing Jobs & Skills appeared first on Search Engine Journal.
LinkedIn Report: Most In-Demand Marketing Jobs & Skills via @sejournal, @MattGSouthern Read More »
Wix’s new AI-powered site visualization tool streamlines site planning and accelerates the time it takes to update or launch a website The post Wix Rolling Out AI-Powered Site Planning & Visualization Tool appeared first on Search Engine Journal.
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI
Google reshapes in-store shopping with AI-powered comparisons Read More »
Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% from September to October. Why we care. If you work in the travel space, you’ll want to pay attention to
Google AI Overviews massively surge in travel queries Read More »
Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: Your GA4 and Google Ads accounts are connected. Personalized advertising is enabled. (Please consult with your privacy expert to ensure you’re compliant with all
How to leverage Google Analytics 4 and Google Ads for better audience targeting Read More »
Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.
Exploring URL Volatility in Google’s AI Overviews Read More »
Managing a restaurant’s Google Business Profile (GBP) often involves several steps to post an accurate menu online. In July, I covered Google’s AI-powered menu feature, which allowed GBP users to create menus from a photo. Despite its limits – one image and frequent adjustments – it was a promising update. Today, however, there’s even better
Google Business Profile’s AI-transcribed menu upload just got better Read More »
Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s been through it all. This article discusses my most tried-and-true tips for running more effective and impactful PPC client meetings. 1.
4 tips for better PPC client meetings Read More »
