Search Engine Marketing

Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot. Recommendations Bing Webmaster Tools is “evolving” its Top Insights section and renaming it to “Recommendations.” Microsoft said the new recommendations provide a “more comprehensive

Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance Max insights: New performance_max_placement_view report for querying placement-specific data Flexible search settings: Replaced summary_row_setting and return_total_results_count with more customizable search_settings

Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic duplication: System creates a treatment arm from the control campaign Flexible confidence intervals: Get directional results in days, with increasing confidence over time Asset testing:

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – “Thought Leader Ads” to promote members’ posts about company-hosted events 30-second “sneak peek” videos of live broadcasts Enhanced targeting options for event promotions Wire program expansion – In-stream video ads now