Search Engine Marketing

Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. The site reputation abuse policy was announced as part of its large March 2024 core update several months ago. “We’re […]

The world of SEO has gotten increasingly nuanced. If you’re here, you know that merely writing an article and buying links to it hasn’t worked in a long while.  When I’m working on my own articles or with authors, I start with outlines. After all, it’s easier to optimize pieces built to rank than to

Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare.  Focusing on the small details of your SEO strategy can lead to real chances for big improvements. Driving clicks in the age of AI and zero click searches: Why this matters

Google is rolling out new in-store and local shopping features powered by Google Lens. This can help those who are currently in a store look at a specific product for better prices or options, more details about the product, or if other stores have it in stock. How it works. All you need to do

Ranking well on Google isn’t just about targeting keywords. It’s about building topic authority.  One of the best ways to do this is by organizing your content into topic clusters. This strategy helps improve user experience and search engine visibility.  This article will guide you through researching, designing, and using topic clusters to improve your